Consumer Goods Web Sites Benchmarked in New Web Marketing Association Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Consumer goods Web sites have beaten the overall ISAR Index in eight of nine years of the WebAward program, only slightly under performing in 1999. The industry exceeds the criteria 3-year averages across the board.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Consumer goods Web sites have beaten the overall ISAR Index in eight of nine years of the WebAward program, only slightly under performing in 1999. The industry exceeds the criteria 3-year averages across the board. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“Strongest scores for consumer good Web sites are demonstrated in design, content, copywriting and ease of use,” said William Rice, president of the Web Marketing Association. “Consumer goods companies have been very successful at migrating their brand online over the past decade largely due to the focus on the overall branding experience rather than a narrow focus solely on ecommerce.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Biotechnology Web site winners.

2005 Nestle Kids Ice Cream

2004 TABASCO® PepperFest®

2003 Wisk

2002 Glidden Consumer Web site

A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://www.webaward2006.org.

Consumer goods companies wishing to have their Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are consumer goods Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

2006 WebAward Call for Entries

The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The consumer goods industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Consumer Goods Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

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