(PRWEB) May 5, 2006
California based Coastal Vacations Level 3 Director Dean Marino has what many say is the perfect plan to help baby boomers retire in style. His business delivers just the right combination of 6 figure income potential, luxurious complimentary and deeply discounted vacations, free time, and the freedom boomers crave. It is a new hybrid that offers boomers the simplicity they are looking for. It is a direct sales business, but does not require personal selling and boomers are joining his business in large numbers every day. Learn more about Dean Marino and his Coastal Vacations Sales Center business at http://www.coastalpassiveincome.com.
Baby boomers are that large segment of the U.S. population born between 1946 and 1964. Often called the "me" generation because of their desire for instant gratification, they are barreling full speed ahead toward retirement with one big difference. Their instant gratification lifestyle got them the new car, the new home, the new high definition TV when they wanted it, but they have saved a much smaller percentage of their income than previous generations.
Marino explained that baby boomers need to get busy when it comes to retirement planning, but they still want to have fun. Those who don't just stick their head in the sand and ignore the situation, will need to get into a hurry up offense mode for nest egg building as the game is nearing its end.
The top level California Director explained that some boomers will retire much later in life, or cut back their lifestyle, but many are planning to continue living their robust lifestyle by increasing their income with a home based business.
"Huge numbers of boomers are looking to start a home based business. The problem is, most businesses are poorly suited to the baby boomer. Most of these businesses require personal selling and 95% of the boomers don't know how to sell. Most of them don't want to learn how to sell, but if they move forward, that is a new skill set for them to master. In addition to selling skills, most boomers have not owned a business before, and with most businesses that means more hats for them to wear. In addition to the marketing required in any business, they now need to be the salesperson, follow up expert, new member trainer, product procurement manager, copywriter, accountant, and webmaster. The overwhelming majority who try that route fail for two main reasons (1) They simply can't master all the new skills they must learn, or (2) They just don't have the time to learn all the new stuff and make it work."
Marino feels his hybrid business with the Coastal Vacations Sales Center allows boomers to enjoy all the benefits of owning a profitable business without all the headaches. It meets all the requirements for the ideal home based business for boomers. Unlike multi level marketing (MLM), Marino's business model allows new associates to earn profits of $1000 and $3000 their first day. The ability to earn large commissions quickly and utilize complimentary and deeply discounted vacations right away appeals to the boomer's desire for instant gratification.
The overwhelming majority of baby boomers don't know how to sell, and don't have the desire to learn. Marino's hybrid business model is in direct sales, but requires no personal selling.
Marino explained that boomers value simplicity. They live in a world of specialization. The Fed Ex driver does not fly the plane and their podiatrist did not perform their heart surgery.
With the Coastal Vacations Sales Center, boomers get the specialization they are accustomed to. They are taught specialized knowledge in marketing and advertising and later help pass that knowledge on to new members. They are not required to perform presentations, follow up, ask for the money and close sales. Account executives handle that part of the business for them and send them a check for each sale completed. Employees at the Coastal Vacations Sales Center also ship the travel packages to new members and they also plug those new members into the robust training website and live training so they can start learning to market effectively.
Baby boomers favor longevity and stability over a "ground floor" opportunity with a start up that may not survive the first six months. They love that the Coastal Vacations product has roots that go back over 27 years and has existed as a top rated home based business for over 11 years. Familiar brand names like Disney, Hilton, Marriott, Carnival Cruise Lines, Avis and Hertz further increase the boomer's comfort level with the product and business.
While baby boomers are sophisticated, they value simplicity and systems. They live in a world of specialization. While most boomers know they have to do something to prepare for retirement, they are most apt to do what they find comfortable and in general, they don't want to sell. Offering a business that gives them a 27 year track record, instant gratification and an association with familiar brand names is certainly proving to be a winning combination. For more information about Dean Marino's hybrid Coastal Vacations business go to http://www.coastalpassiveincome.com.