Sarasota, FL; Boston, MA (PRWEB) May 8, 2006
Movo Mobile LLC, a leading mobile marketing software company, and Isobar Mobile, a division of Isobar, today announced their new partnership focused on providing mobile marketing solutions to Isobar’s network of agencies and respective advertising clients.
Using MOVO’s hosted mobile application, Isobar Mobile will enable Isobar’s US agency network to deliver mobile campaigns and content to their advertising clients. Within the United States, Isobar agencies include Ammo Marketing, Carat Fusion, iProspect, Freestyle Interactive and Molecular.
More and more advertisers are beginning to embrace mobile marketing since the “3rd Screen” is the most personal of computing devices and since mobile marketing provides measurement of traditional advertising channels in a way never before possible. As a result, advertisers agree that mobile marketing and messaging will be among the most effective means to reach out and communicate with this tech-savvy audience.
Using the MOVO platform, Isobar network agencies will be enabled to create promotional campaigns, contests, surveys and reminders and deliver them directly to the mobile phones of their clients’ target audiences.
Dan Miller, CEO of MOVO and Founding Partner of Startup Florida Ventures stated, “We are very excited to be partnering with Isobar Mobile in the development and delivery of mobile marketing solutions across all Isobar offices. By becoming a Movo Flagship Partner, Isobar Mobile and in turn all US Isobar offices are immediately enabled to develop, deploy, manage and measure mobile marketing campaigns for their clients.”
Gene Keenan, VP Mobile Services of Isobar Mobile said “Mobile fulfills the new model of engagement advertising perfectly and allows us to take mass media and make it one to one. For the first time we will truly be able to create a personalized dialog with our clients’ consumers to engage them when they want, where they want, and how they want. We are very excited about Movo becoming one of our preferred technology partners in bringing this process to life.”
Launched on July 5th, 2004, Isobar provides alignment, integration, coordination and leverage of all digital assets within Aegis on a global, regional and a national basis. Isobar provides clients with a full service digital marketing offering through its global network of 65 offices in 32 markets worldwide. Isobar’s media business currently has online billings in excess of $750 million, employing 1,400 staff worldwide. Isobar is a truly digital communication network. Nigel Morris is the CEO of Isobar. For more information, please visit http://www.isobar.net.
About MOVO Mobile
Movo Mobile, LLC ( “Movo” ) is a mobile software application company that provides an innovative framework for launching interactive applications to the 1.3B mobile phone users worldwide. MOVO provides on-demand mobile marketing solutions to businesses that want to extend their advertising and marketing to consumers via their mobile devices.