Proven Brands to Launch Paint Applicator Line for Independent Retailers at National Hardware Show

A Denver-based company is now marketing a new "good, better, best" line of paint applicators to distributors and independent retailers nation-wide, offering additional margin opportunities.

Denver, Colorado (PRWEB) May 7, 2006 -- The Denver-based Proven Brands™ is introducing a new line of paint applicators at the National Hardware Show May 9-11 in Las Vegas.

The 50-item line of paint sundry products includes paint brushes, roller covers and frames. The new line will be featured in the Great American Marketing booth #34519 at the National Hardware Show.

The Valencia, Calif-based Great American Marketing (GAM) manufactures Proven Brands™ paint applicators exclusively for Proven Brands™.

“Proven Brands’ new product launch is part of a trend for controlled label products to help independent retailers net more margins and set themselves apart from big boxes,” said Brendan Sullivan, managing director for Proven Brands, LLC. “Proven Brands supports the independent distribution and retail channel.”

Sullivan said the current Proven Brands product offering includes paint & paint sundries products, lawn & garden products, plumbing products and batteries. Proven Brands™ delivers national brand quality, superior product performance, outstanding shelf presence and profit margin advantage.

Paul Michalowski, Great American Marketing's vice president, said the line is designed to encompass an eight-foot section of paint brushes and roller covers in a retail store. "It's a good, better, best line of products," Michalowski said. "Consumers can use a different nap size to create a different texture, from a smooth finish to a rough finish."

Proven Brands is a controlled label program dedicated to independent distributors and independent retailers. Proven Brands products are available at independent hardware stores, home centers, lumberyards, lawn & garden centers and paint retailers throughout the country.

Following the National Hardware Show launch, the new paint applicator product line will be promoted at the upcoming PRO Group, Inc. Group Merchandising Conference June 7-9 in Atlanta.

For more information or photos, contact:
Proven Brands, LLC
(720) 875-2265
www.provenbrands.com

Media contacts:
Brendan Sullivan, Managing Director
Proven Brands LLC
303-792-3000
brendan.sullivan@provenbrands.com
OR
Paul Michalowski, Vice President
Great American Marketing, Inc.
661-362-6200   
OR
Ruth Furman, Publicist
702-255-8288   

Source: Proven Brands

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