Irishta.com Launches Free Indian Matrimonial Site

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Irishta.com has launched a full featured, free Indian matrimonial and relationship site, a move that is sure to shake up the Indian Matrimonial Web site arena. The launch of iRishta.com is significant because unlike existing free matrimonial sites, iRishta.com offers a full range of features and services and aims to take a major market share away from existing matrimonial sites.

http://www.irishta.com has launched a full featured, free Indian matrimonial and relationship site, a move that is sure to shake up the Indian Matrimonial Web site arena. The launch of iRishta.com is significant because unlike existing free matrimonial sites, iRishta.com offers a full range of features and services and aims to take a major market share away from existing matrimonial sites.

In an opening salvo fired at the leading matrimonial sites, an http://www.irishta.com spokesperson said, “They have continued to raise their membership prices, while offering little additional value to their customers. We think that once Indians realize that there is a viable alternative to paying for what amounts to little more than a high priced messaging service, they will abandon these paid sites and migrate to free matrimonial sites like http://www.irishta.com. The combination of high end features and no membership fees offer an unbeatable value to our members. We believe that unless the paid sites change their strategy, our business model will make these high priced matrimonial sites unattractive to members and lead to these sites’ eventual decline.”

http://www.irishta.com is based on industry leading technology that features a sophisticated audio and video chat platform. Users have the ability to set message filters to only receive messages from members that match their criteria, send and receive contact requests and private messages, password protect their pictures and view members that last looked at their profile. According to iRishta.com, even many paid matrimonial sites do not offer a similar set of comprehensive features. iRishta.com will also aim to maintain the quality of it’s membership. All profiles will be screened by iRishta.com before they are approved and made available on the website.

“”Rishta” means relationship and strong relationships are the foundation of a good marriage. Rather than preventing people from contacting each other like the paid matrimonial sites do, we believe that our free matrimonial site makes it easier for people to communicate and thus develop strong relationships”, says iRishta.com.

iRishta.com is targeting it’s matrimonial and marriage services to members of various Indian communities such as Punjabi, Bengali, Telugu, Tamil, Maharashtran and Indian religions like Hindu, Muslim, Sikh and Christian. The Web site will promote its services in India as well as to UK Asians and Desis living in the USA, Canada, UAE and Europe. Further information can be found at http://www.irishta.com.

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Samir Bajaj

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