MEDIA ADVISORY: Keyword Advertising Expert Available to Discuss Microsoft’s Newly Launched AdCenter and Yahoo’s Search Marketing Platform

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A keyword advertising expert is available to share perspective and insight regarding Microsoft’s newly launched AdCenter and Yahoo’s Search Marketing Platform.

In light of Microsoft’s recent adCenter launch and Yahoo’s imminent Overture upgrade, buyers of online advertising will now have new options and strategies to consider for how they allocate and spend their ad dollars across the leading advertising networks. Given such high stakes with market share and revenue potential, adCenter is now set to go head-to-head against Google market-leading AdWords program and Yahoo’s Overture search engine.

Mr. Samir Patel is available to discuss the strengths and major differences across the leading search engines, lend perspective on Yahoo’s new auction design and usability enhancements to Overture, share early results of customers’ campaigns using Microsoft’s demographic targeting capabilities, and discuss other dynamics SearchForce is seeing in advertising campaign expenditures.

Press Contacts:

To interview Samir Patel, please contact:

Carmen Hughes

Work: (650) 592-1768 / Cell: (650) 576-6444

Ignite P.R.

Tejel Patel

SearchForce

Work: (650) 288-1157 / Cell: (510) 299-0342

About SearchForce

SearchForce is a provider of on-demand, paid search marketing solutions. SearchForce offers the most comprehensive, end-to-end solution on the market, which includes automated keyword generation, optimized algorithmic keyword bidding, inventory system integration, performance reporting and web analytics, ad copy testing, optimized landing pages, and click fraud prevention. At the heart of SearchForce’s solutions are proven algorithms based on program trading principles developed on Wall Street to derive the highest ROI. By fully automating the process of managing and bidding on thousands of keywords, SearchForce customers can maximize the ROI of their paid search marketing and customer acquisition campaigns. SearchForce helps advertisers efficiently manage complex, large-scale paid search campaigns across multiple PPC search engines. Unlike other products that don’t allow advertisers to adjust bidding, budgets or keywords, SearchForce gives customers continuous web-based access to their campaigns, so they can control and make any changes without delays. For more information, visit http://www.SearchForce.com.

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carmen hughes
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