kimiko fisika – a Newly Launched Fashion Label - Launches its First Collection at the FITS Show in Hangzhou, China

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Western fashion labels see the increased levels of personal disposable income in China as a unique opportunity. For startup labels such as kimiko fisika the most efficient way to tap into this huge, rapidly changing market is to forge alliances with local manufacturing and distribution partners to take advantage of each party's strengths. Through FITS, kimiko fiska is preparing to market its design and branding know-how in exchange for local partners' manufacturing and distribution network.

kimiko fisika (, a San Francisco-based lifestyle clothing brand is creating its first collection “the san francisco experience BY kimiko fisika” specifically for the Chinese market. China is seeing increasing personal consumer wealth attracting numerous western fashion designers to the country. As Chinese consumer spending on clothing increases, local apparel companies – long focused on cheap production – don’t want to be left out of a lucrative emerging top tier segment. Their solution: focus on their core strengths of manufacturing and distribution and embrace design know-how and branding expertise by partnering with western fashion design brands to market a superior, differentiated product.

“FITS (Fashion International Trade Show at is designed to put western apparel brands such as ours in contact with Chinese manufacturer and distributors” says Thierry Zamora, owner and CEO of kimiko fisika. “ It’s a great venue that allows each attendee to bring their strengths to the table - design and marketing for us and manufacturing and distribution for our potential Chinese partner. That partnership increases our chances of launching a brand that will be appeal to the specific needs and desires of the Chinese consumer” says Zamora. Mr. Zamora adds that since kimiko fisika was created specifically to market the “California-lifestyle” in a relevant matter for Chinese consumers, the company can look forward to forging many successful partnerships.

kimiko fisika ( is a San-Francisco-based lifestyle apparel brand. The company designs streamlined and versatile clothes for professional, active men and women. kimiko fisika will be launching its first collection “the San Francisco experience BY kimiko fisika in China this coming Fall. “simplify life” with kimiko fisika.


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Thierry Zamora