Canadian Hospitality Industry Registration High for Online Revealed -— The First Online Travel Event of Its Kind in Canada

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Last Week to Register for May 16-17 Online Revealed Canada Event, Hosted by The Canadian Tourism Commission (CTC) and partners, and Featuring Presentations by HSMAI, Google, eMarketer.com, Expedia, and A Couple of Chicks e-Distribution Marketing.

Pre-registration for Canada’s first annual online travel marketing conference — Online Revealed Canada — is coming to a close on May 12th. Online Revealed Registration numbers have exceeded expectations; however, opportunities to attend this defining event are still available.

On the first day—Tuesday, May 16th—attendees will learn how to use compelling online content to build Canadian brands; how to integrate traditional marketing with the online trends of RSS & blogging; and hear from a host of Canadian Tourism Executives on e-strategies. Sharing their knowledge of trends and techniques, key presentations include speakers from Google, Air Canada, HSMAI, Fairmont Hotels & Resorts, Tourism Quebec, PhoCusWright and more.

On the second day—Wednesday, May 17th—conference participants join interactive workshops focused on strategies to compete in the online global marketplace. Workshops include:

•Customer Relationship Management—by the Canadian Tourism Commission

•Website Management—by A Couple of Chicks Marketing

•Online Advertising—by HSMAI, Travel Internet Marketing Organization                                                                                    

•Web Applications—by A Couple of Chicks Marketing

•Online Distribution & Revenue Management—by HSMAI, Revenue Management Committee

•Marketing Canada Globally—by the Destination Marketing Association International

This uniquely Canadian approach to online travel marketing targets the needs of hospitality suppliers, vendors, hotel groups, individual hotels, tourism operators, travel intermediaries, agencies and other Canadian travel professionals, and is the first forum of its kind in Canada.

Program sponsors include Platinum Sponsors: Contac Travel, providing distribution and fulfillment services for the travel industry; BAU Solutions Canada Inc, a complete e-business and web solution service provider. Silver sponsors include: Tribal DDB, a full service interactive marketing agency and leader in the Canadian marketplace. Media sponsors include: WIWIH (Who Is Who In Hospitality), hsyndicate.org, hospitaliynet.org, 4hoteliers.com, EnCirca, namesbeyond.com, and HSMAI.

Members of the media are invited to attend the Conference -please inquire for further information. For Conference Registration or Sponsorship information, please contact Patricia Brusha at 416-817-5595. Online Revealed Canada will be held on May 15-16, 2006 at Brookstreet Resort in Ottawa Ontario.

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Alicia Whalen
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