COLUMBUS, Ohio (PRWEB) May 8, 2006
The Out in America Cities Network is pleased to announce its acquisition of EXP Magazine, a merger which will allow the company to expand its global reach through the addition of a multiregional print publication to its 750,000-member strong network of websites.
“The synergistic opportunity here is immensely exciting from all perspectives,” said Out in America C.F.O. Gregg McConnell.
Since publisher Jeff Balk launched EXP’s first publication in St. Louis in 1996, the now Rehoboth Beach, Del.-based company has developed into a thriving biweekly news and entertainment publication with a combined monthly circulation of 48,000 that spans the Mountain, Midwest and Mid-Atlantic regions of the United States in 40 cities in 13 states as well as Washington, D.C.
"I am thrilled to be associated with one of the largest GLBT websites in the U.S.,” Balk said. “With this sale comes more news and entertainment for both print and online platforms. We have always been limited in what we could present online, but now the ideas are endless as we will be Out in America.”
As the largest city-based GLBT online network in the United States, the Out in America Cities Network’s 178 city sites range from New York to Los Angeles as well as across Canada, Mexico and the U.K., all of which are collectively frequented by 7.6 million visitors monthly.
“We realize the growth in advertising expenditure on the Internet far supersedes that of print. Contrarily, print is still one of the most powerful mediums in the advertising business to date – and we're proud to tap Jeff Balk as president of our new division," said Out in America advertising and marketing manager Alana Haberman. ”Our business model has always been local people and local business. We believe national advertisers will follow – some already have.”
The Out in America Cities Network and its Columbus, Ohio-based parent company Ethan Interactive, Inc. have become the most popular city-based GLBT online destination. A monthly average of 7 million households throughout North America and Europe visit at least one of the 178 individual Web sites within the Out in America Cities Network. In its last year of operation, the Out in America Cities Network experienced a 400-percent increase in membership. Visit http://outinamerica.com for more.
EXP Magazine is recognized as the leader in regional U.S. GLBT publications. The biweekly publication is available in 40 cities in 13 states and the District of Columbia, and has a monthly print run of between 48,000 and 50,000. Visit http://expmagazine.com for more.