ad:tech San Francisco 2006 More Than Doubles Attendance

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Leading interactive marketing exhibition shows vibrant industry growth. New products, services, and theme unveiled at ad:tech’s largest show to-date at San Francisco’s Moscone Center North, April 26-28.

To encourage deep, impactful networking and connection, ad:tech San Francisco featured a marketers-only roundtable, where participants discussed issues in their own language, with no competitors, salespeople or agencies looking on. People stayed well beyond the close of the session to continue discussions and address additional topics which is a huge compliment to us.

ad:tech expositions, LLC (http://www.ad-tech.com), the leading organizer of conferences and exhibitions for the interactive marketing community worldwide held its largest exposition to-date, with more than 10,000 people registering to attend the show held at San Francisco’s Moscone Center North from April 26 – 28. In addition to 55 sessions covering industry key learnings and best practices, the exhibition focused on three key elements: the new theme “Connecting Globally: Markets in Motion,” networking and connection, and next generation technology.

“The show was phenomenal and reflects the growing influence of interactive marketing. To underscore the new theme, we brought in top speakers from ad:tech’s international shows to share global marketing opportunities, and featured multicultural and internationally-oriented sessions,” said Susan Bratton, CEO of Cendara, Inc. and ad:tech Executive Chair. “To encourage deep, impactful networking and connection, ad:tech San Francisco featured a marketers-only roundtable, where participants discussed issues in their own language, with no competitors, salespeople or agencies looking on. People stayed well beyond the close of the session to continue discussions and address additional topics which is a huge compliment to us.”

An international networking reception, sponsored by Asia Digital Marketing Association, OTX Research, and Marketing China, Inc., further supported the theme of “Connecting Globally: Markets in Motion” and played a key role in the second theme of networking and connection. Other supporting initiatives at ad:tech included The Hotseat, which allowed attendees and exhibitors to get to know some of the industry’s most interesting people in an impromptu format. ConnectLIVE! gathered more than 2,500 people to eat, drink and make merry to the local sounds of The Cheeseballs and the glacial artistry of Fear No Ice, and Thursday morning’s keynote Keith Ferrazzi, author of “Never Eat Alone: And Other Secrets to Success, One Relationship at a Time,” provided vital insight on how vital networking skills are for working a conference, and the effects were clear on the exhibit floor.

“The feedback and energy we got from the floor has been inspiring,” said Don Knox, ad:tech vice president of exhibitions. “I’ve heard from a longtime exhibitor that the vibe was more like crossing the ropes at a nightclub or getting a reservation at a celebrity restaurant than like a tradeshow. We keep things fresh and exciting by including what’s hot now and previewing what is coming next – launching the Now & Next Showcase is a perfect example of how we’ve successfully stayed ahead of the curve.”

The Showcase was a last-day, invitation-only forum where 40 companies in the advergaming, mobile marketing and television 2.0 categories gave hands-on demonstrations of the latest products and systems available in the industry. For many, the showcase was the first time new services were publicly highlighted, and the companies had the opportunity to show attendees the technologies that were discussed on panels in the Now & Next Showcase overview sessions – giving them a deep, lasting impression of where the industry is, and as importantly, where it’s going.

Participants were broken up into three categories: Advergaming – Adscape Media, Avant Interactive, Double Fusion, iBloks, Kuma Games, Market China, Inc., WildTangent, Inc., and Xfire, Inc.; Mobile – Enpocket, ipsh!, Ingenio, Jingle Networks, Inc., mBuzzy, Meetro, mFoundry, Mobile ESPN, MobileLime, MobiTV, Inc., NeoMedia Technologies, Nextcode, Phonebites, Inc., Third Screen Media, U-Turn Media, Visible World, Wireless Services Corp., and Zoove, Inc.; and Television 2.0 – AvantGo/iAnywhere, Cielo Group, Click TV, Maven Networks, Mobot, Inc., Rovion, Inc., Sling Media, Inc., TANDBERG Television Inc., and Turner Media Group.

Like many exhibitors throughout ad:tech San Francisco, Showcase participants announced significant news from the floor, including:

Avant Interactive (http://www.avantinteractive.com) successfully completed its weeklong online promotion for viewers of the hit UPN show, “America’s Next Top Model,” that delivered an interactive component to video content, where viewers could scroll across the video and click on products, models and other items to learn more about each. The promotion was enabled by Avant V-Click ™ technology.

AvantGo® (http://www.ianywhere.com) unveiled a series of new marketing and media mobile Web site channels from BMW, Entrepreneuer.com, HP, GM, Mercedes-Benz, PC World, Toyota and Verizon that demonstrates the depth and reach that the service provides for marketers and advertisers looking to target a valuable trendsetter audience of more than 7 million unique users.

Enpocket (http://www.enpocket.com) announced the appointment of Dr. Changfeng Wang, a leading data and analytics technology expert, as Chief Scientist to drive the development of Enpocket’s analytics-based mobile marketing and advertising platform.

MobiTV (http://www.mobitv.com) advanced to offer television to PCs – moving beyond the mobile phone. The first mobile television and digital radio service provider for cellular, WiFi and broadband enabled devices worldwide, MobiTV also recently passed the benchmark of 1,000,000 global subscribers and support for Microsoft Windows Mobile devices.

Online Testing eXchange (OTX, http://www.otxresearch.com) and Market China, Inc. (http://www.marketchinainc.com) announced a partnership that will enable global and local Chinese brands to conduct statistically valid online market research in the 120,000+ Internet cafes in urban and suburban areas throughout mainland China for the first time.

Many other companies launched new campaigns, products and services, and comprehensive news from ad:tech San Francisco 2006, the latter of which is posted at http://www.imediaconnection.com/summits/coverage/9251.asp. News can also be found in engaging, interactive interviews on WebmasterRadio.FM (http://www.webmasterradio.fm), the official radio station of ad:tech San Francisco, which had roving reporters and an on-site production site. A sample of exhibitors’ news includes:

BlueLithium (http://www.bluelithium.com) released AdPath 2.0, the first behavioral targeting solution for both online advertisers and Web site publishers, that lets publishers take advantage of rising online ad demand and pricing by extending their audience and serving ads to their users on other Web sites in BlueLithium’s network.

Click Forensics (wwwClickForensics.com) unveiled a new enterprise-class click fraud detection service, called Click Forensics 4.0™ for Enterprise. The ASP-based service is the first independent offering that advertising agencies and companies can use to track online campaigns in excess of 100,000 clicks per month for potential fraud.

Mochila (http://www.mochila.com), the first global online media marketplace for print, photo, audio, and video content, unveiled its online advertising service, which allows the opportunity to closely align advertising with relevant content. When a Mochila buyer accepts advertising, content is free, and the revenue is shared by the buyer and seller. Mochila’s ad network puts ads in front of a self-selected target audience and provides advertisers with a unique degree of choice and control. Mochila’s charter media members include: Hachette Filipacchi Media U.S., Metro International, MediaNews Group, Freedom Communications, Liberty Group, Fast Company, Inc., Working Mother Media, Entrepreneur Media, Rasmussen Reports, and The Greenspun Media Group.

MyCityRocks (http://www.MyCityRocks.com) initiated new member acquisition of 100 cities worldwide. In conjunction with this expansion, the company launched a new Web site and a new program called ROCK SAFE to proactively help young men and women enjoy online social networking in a manner that is safe and responsible, and to provide them with tools and information they need to avoid individuals that might be abusive or predatory.

Rovion Inc. (http://www.rovion.com) announced that its inPerson technology has been approved by Advertising.com Inc.SM for its rich media network. Rovion’s inPerson product suite is a proprietary technology offered to advertisers, marketers and websites for advertising, direct response, promotions, ‘web guides,’ eLearning and a host of other uses.

Revenue.net (http://www.revenue.net) introduced its self-serve rich media advertising program for publishers and advertisers. Rich media has been proven to attract and retain consumers more effectively than static ads, resulting in higher brand awareness and click-through rates.

SKYLIST Inc. (http://www.skylist.com) announced general availability of StormPost 2.5, the latest version of its flagship email marketing automation system. The email service provider and deliverability leader also announced that Boston.com, the online home of The Boston Globe, will be the first licensed customer to leverage SKYLIST Stormpost 2.5 to maximize member and advertiser loyalty.

TechTracker Media (http://www.techtrackermedia.com) added four leading eEnterprise IT sites to the TechTracker Media lineup of technology and IT publications to help advertisers reach an audience of more than 1.5 million network administrators, IT managers, and systems administrators. The four sites, WindowsNetworking.com, MSExchange.org, WindowsSecurity.com, and ISAserver.org, are each leading resource sites in their field with expert articles, news and active user forums.

The next ad:tech takes place in Chicago, July 24 – 25, followed by a fall show in London, September 28-29th, an Asian show in Shanghai, October 18-19th, and our largest event in the series in New York, November 6 - 8. ad:tech 1MPACT: Key Metrics for Marketers, a series of one-day seminars held in cities around the country, that reached 1,000 people in its inaugural program, returns in 2007 to expand ad:tech’s reach. Finally, to further support the new theme, “Connecting Globally: Markets in Motion,” ad:tech expands its international presence with shows in London and Shanghai entering their second year, and new shows planned for 2007 and 2008 in Sydney, Paris, Hamburg, Singapore, Mumbai, Tokyo and Dubai.

For public information, please visit http://www.ad-tech.com

Editors: For interviews, images or more information, please contact: Martha Shaughnessy, 415-402-0230 or ad-tech@atomicpr.com.

About ad:tech: ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

Platinum Sponsors include: AdvertisingAge, Datran Media, Findology, Forbes.com, iMEDIA Connection, and revenue.net. Gold Sponsors include: Casale Media, Netblue, and Revenue Magazine.

Silver Sponsors include: AdDrive, Claria, DoubleClick, The Jordan Edmiston Group, Inc., Poindexter Systems, TheUseful, and Vendare Media. Bronze Sponsors include: Affiliate Fuel, BusinessOnLine, GenieKnows.com, Google, MSN AdCenter, mSpoke, MyPoints, RevenueScience, Tribal Fusion, Ultramercial, Weatherbug,The Web Marketing Association’s WebAward, WebSideStory and Yahoo! Search Marketing. Sponsors include: 1to1 Medial, adma, ADOTAS, atomic PR, BtoB), Direct Magazine, Digital Moses Confidential, eMarketer, Experclick, ICMediaDirect.com, KL & P Marketing), LeadFlash, Market China, Inc., MarketingSherpa, OPA, OTX, PRWeb, ROVION, SEMPO, SimpleFeed, SmartBrief, and Streaming Media magazine.

About dmg world media: An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

Contact:

Martha Shaughnessy, Atomic PR                        

t. 415.402-0230

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