Telecommunications companies often incur excessive promotion costs and low conversion rates from using inaccurate mailing lists that do not accurately map to their coverage areas
Seattle, WA (PRWEB) May 10, 2006
Direct marketing experts are unanimous on a critical factor that will always torpedo a marketing campaign – inaccurate target lists. The telecommunications industry relies heavily on direct marketing lists to promote its services, so Marigold Technologies developed the Central Office Lookup Tool™ to increase campaign effectiveness by increasing the accuracy of target lists.
The Central Office Lookup Tool helps telecommunications marketing professionals promote services to prospects and customers within geographic reach of any central office. This free online service provides direct marketers with difficult-to-find information about households and businesses served by specific central offices.
Throughout the U.S., telecommunications companies provide connectivity through central offices that house switching, transmission, and power equipment. The detailed information supplied by the Central Office Lookup Tool includes telecom carriers and switching equipment in each facility, location information (including maps), area codes and prefixes (NPA-NXX’s), CLLI codes, and list counts for business and household direct marketing targets served by each central office.
The Central Office Lookup Tool is the first service of its kind in the direct marketing list industry and underscores Marigold Technologies’ ability to provide accurate custom direct mailing lists for the telecommunications industry.
"Telecommunications companies often incur excessive promotion costs and low conversion rates from using inaccurate mailing lists that do not accurately map to their coverage areas," said Blake Sitney, president and CEO of Marigold Technologies. "Combining our Central Office Lookup Tool with targeted direct marketing lists, telecommunications companies can run more successful marketing campaigns, resulting in a faster return on their central office equipment investment.”
About Marigold Technologies
Marigold Technologies, LLC provides an extensive line of direct marketing mailing lists in addition to strategic list brokerage consulting. Trusted by Fortune 500 marketing executives and direct marketing professionals, Marigold Technologies collaborates closely with each client to provide highly-qualified targets for B2B and B2C direct marketing campaigns. Founded by a veteran telecommunications executive, Marigold Technologies provides unparalleled expertise in strategic list acquisition services for the telecom, information technology, retail, and financial services industries. Call 212.696.5000 or visit http://www.marigoldtech.com.
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