San Diego, CA (PRWEB) May 10, 2006
Matthews Evans Albertazzi (MEA) (http://www.measd.com), an integrated marketing strategy and services firm, in conjunction with their interactive division MEA Digital (http://www.meadigital.com), today announced the launch of the redesigned Centurion Boats website (http://www.centurionboats.com), the online destination of Centurion boats, manufactured by Fineline Industries, Inc. The new website dramatically provides water sports enthusiasts the chance to get to know the Centurion brand by digitally interacting with some of the most innovative, high-performance, championship towboats.
Of the redesign, MEA Digital President David Herscott said, “It would be an understatement to say our target demographic is passionate about water sports. That’s why this redesign had to accurately portray Centurion’s relentless dedication to building the most cutting edge towboats for wake boarders and water-skiers. Above all, the site had to be highly interactive and engaging.”
The new CenturionBoats.com offers a number of features that make good on that claim. Visitors can find everything from a Build a Boat option, called the Boat Configurator, to rich media, such as streaming video. They will also be able to shop exclusive Centurion gear and accessories, and meet the highly-touted Centurion Team – some of the best on-the-water athletes today.
Jim Matthews, CEO of MEA, said, “This is a perfect example of how the online channel can support offline marketing efforts. The “Indulge your Obsession” print campaign is driving significant traffic to the website and stimulating brand interaction. From there, the website is transforming the target audience into Centurion Boat loyalists. The entire campaign is a testament to the effectiveness of a sound, fully-integrated communications strategy.”
About Fineline Industries, Inc.
Fineline Industries, Inc., manufacturer of Centurion world championship towboats, is headquartered in Merced, CA, and has two U.S. production factories, including North Carolina. Centurion prides itself on innovation and design that change the way people think about towboats. Go to http://www.centurionboats.com for more information.
MEA Advertising is one of Southern California’s leading integrated marketing/creative services agencies, based in San Diego, CA. Their interactive division, MEA Digital, is a top-fifty firm focused on providing clients with extraordinary results through the design and development of innovative web applications, online advertising, lead generation, and retention programs. MEA Digital's services feature award-winning creative, web media, search marketing, email marketing/eCRM, and campaign analytics. MEA Advertising is proud to work with each and every one of our clients including Toshiba, Oakley, Mitsubishi, Odyssey Golf, Kyocera Wireless, Openwave, and Chopra Enterprises, among others.
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