Chooses Alexander Interactive for Website Redesign

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Company to offer enhanced online shopping experience.

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We’re excited to begin

Retailer, a leading online provider of home storage and organization consumer products, today announced that it has chosen New York based Alexander Interactive (AI), a premier strategy, design, and development agency, to redesign its ecommerce platform and website.

Alexander Interactive will be responsible for planning, designing, and launching the new ecommerce website scheduled to debut in the early fall. In addition to redesigning the website, Alexander Interactive has been contracted to redevelop’s internal warehouse and inventory management system.

“We’re excited to begin,” said Kevin Watts, Director of E-Commerce for “Our goal is to construct the most comprehensive online shopping destination for consumer storage and organization products. I am confident that will benefit from AI's years of experience designing and building ecommerce websites for other leading online businesses.”

The new will offer an enhanced customer shopping experience, an expanded Internet marketing campaign and an improved customer relationship management system. The addition of a new warehouse management system will improve's customer service and expand their capacity, while reducing the cost of fulfilling a growing number of orders.

"We are thrilled to be working with," said Alex Schmelkin, President of Alexander Interactive. "Our end-to-end solution will unify all of's sales, marketing, and operations activity under AI's integrated ecommerce and fulfillment platform."

The new is scheduled for launch in October.

About is a leading online retailer of home storage and organizational products. Founded in 1998, the company operates a retail store in Riverside, California and five websites from their 42,000 square foot Internet Processing Center also in Riverside. Internet Retailer lists in their most recent edition of Top 400 Retail Websites. Sales estimates for 2006 are expected to exceed $10,000,000.

About Alexander Interactive:

Alexander Interactive is a leader in ecommerce strategy, design, and development. Passionate about design and engineers at heart, Alexander Interactive focuses on creating rich Web experiences tailored to the needs of its clients' businesses. AI builds award-winning sites and fulfillment systems for clients including Pepperidge Farm, Campbell’s Soup,,, Steiner Sports and Action Envelope.

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