The Blog Squad Awards Michael E. Duffy an iPod in Recognition of Marketing Savvy

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Blogging experts Patsi Krakoff, Psy. D., and Denise Wakeman, The Blog Squad, have awarded Michael E. Duffy an iPod nano for his winning response to a question about the future of marketing.

Blogging experts Patsi Krakoff, Psy. D., and Denise Wakeman, The Blog Squad, have awarded Michael E. Duffy an iPod nano for his winning response to a question about the future of marketing.

Mike Duffy submitted the best answer to the question, "In your experience, what is the most important marketing skill to be mastered to be effective in the future?"

He responded, "I think that the ability to write (or otherwise communicate, given the rise of audio and video technologies) with an authentic voice will be critical for those seeking to grow their business online.

"The Web is experienced by potential customers as a 1-to-1 interaction, and as such, typical 'brochure speak' doesn't work. Authenticity (coupled with expertise, that's a given) leads to trust which leads to relationship which opens the possibility of doing business. If you can't converse with potential customers using the online medium (written, heard, seen), you are at a serious disadvantage to those who can."

Mike's response was judged for its focus on communicating authentically with potential customers. More than simply acknowledging the importance of new social technologies such as blogs, email newsletters and online interactivity, Mike recognizes the need to connect emotionally and sincerely with clients. Mike Duffy is principle of Michael E. Duffy Associates, a technology consulting company based in Santa Rosa, CA.

The Blog Squad sponsored this marketing contest as a way of marking the one year anniversary of their award-winning ebook, Build a Better Blog: the Ultimate Guide for Boosting Your Business with a Professional Business Blog (http://www.BuildaBetterBlogSystem.com).

It is also the one year anniversary of their teleseries, Conversations with Experts. This free weekly seminar interviews experts in how to grow your business both off and online, every Wednesday.

Two winning iPod nanos were fully loaded with a year's worth of Conversations with Experts ( http://www.ConversationswithExperts.com ). The second winner of an iPod nano was Steve Pohlit, of http://www.StevePohlit.com, who won in a random drawing of new subscribers to Savvy eBiz Tips.

Savvy eBiz Tips (http://www.SavvyeBizTips.com) is a weekly newsletter published by The Blog Squad, giving practical tips on how to grow your business online.

A third winner was Mike Jay, founder of http://www.leadu.com and http://www.b-coach.com. Jay won a Razer Copperhead mouse for referring the most new subscribers to the Savvy eBiz Tips newsletter.

“Given the acceleration in the number of blogs created each month, and the fact that there are already 28 million blogs in existence, we have plenty of blog work for the future,” remarked Denise Wakeman. “Our goal is for professionals to not only start blogging so they will get found on the web and have a credible presence, but that they will get the best results from their blog too.”

Blogging experts Patsi Krakoff and Denise Wakeman are The Blog Squad(tm). They have teamed up to help professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective. Between them they have 16 years of Internet know-how and write on 9 blogs. Patsi and Denise have co-authored "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog," "Confessions of a Reluctant Blogger," the Blog to Book Project, and "Secrets of Successful Ezines: A Guide to Writing and Publishing an Ezine that Gets Results." They know what works and what doesn't. You can read their popular blog at http://www.BuildaBetterBlog.com and get their free weekly ezine Savvy eBiz Tips at http://www.SavvyeBizTips.com.

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