Fandango Partners with Helio for Mobile Movie Ticketing Service

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Fandango partners with Helio for mobile movie ticketing service.

There’s a huge crossover between Helio’s audience and our avid moviegoing audience. We’re thrilled to provide Helio’s users with access to the widest range of theaters in the country and to help Helio moviegoers guarantee their tickets to this summer’s hottest movies.

Just in time for the summer movie season, Fandango, the nation’s largest online, phone and mobile movie ticketing service (representing nearly 70% of all U.S. theaters enabled for remote ticketing), is announcing a partnership with Helio, the recently-launched mobile service, to give Helio members access to showtimes, theater locations, movie reviews, ticket purchasing and more directly from their mobile devices.

Fandango will be available to Helio members in two ways:

  •      Helio On Top (H.O.T.) – Helio members can receive click-free updates directly from Fandango through the new Helio On Top service. This innovative service, designed by Helio and exclusive to its devices, gives users a live content feed to their device idle screen including Fandango updates like movie news, reviews and showtimes at local theaters.
  •     Mobile Internet – Helio members can access Fandango via the mobile Internet, optimized for their mobile screen. There’s no immediate need to go home to a PC or call for information with a full line-up of Fandango resources at your fingertips thanks to the high-speed 3G network.    

“We’re excited to partner with Helio,” says Chuck Davis, Chairman of Fandango. “There’s a huge crossover between Helio’s audience and our avid moviegoing audience. We’re thrilled to provide Helio’s users with access to the widest range of theaters in the country and to help Helio moviegoers guarantee their tickets to this summer’s hottest movies.”

Fandango’s best-of-breed mobile entertainment application, also available at mobile.fandango.com, was developed in association with wireless application developer Crisp Wireless. The Fandango mobile service enables moviegoers to obtain:

  •     movie tickets within seconds;
  •     comprehensive movie information including film reviews;
  •     show times, theater information and maps;
  •     mobile alerts when tickets for upcoming movies go on sale.

Moviegoers will be able to buy tickets to this summer’s hottest movies when they text their ZIP codes to “FNDGO” (36346) and receive show times and ticket availability for nearby theaters. Future offerings may include movie-related wallpaper, ring tones and games and the possibility of bar-coded tickets on your mobile device. In addition, Fandango’s new service will enable studios and other marketers to target mobile marketing campaigns and promotions to active moviegoers and allow them to measure the effectiveness of their campaigns through ticket purchases.

Currently, the best-selling film on all Fandango-enabled wireless devices is Mission: Impossible III, representing 63% of weekly mobile ticket sales, followed by The Da Vinci Code with 19% of weekly mobile ticket sales.

About Fandango

Fandango, the nation’s largest movie ticketing service, sells tickets to more than 13,600 screens and 1,150 theaters (nearly 70 percent of theaters in the U.S. enabled for remote ticketing) and to four out of the five largest U.S. theater circuits (according to National Association of Theater Owners, June 2005). One of the Web’s top movie destinations (according to Nielsen//NetRatings), Fandango allows moviegoers to read reviews, view trailers, quickly select a film, plan where and when to see it, and buy tickets up to 45 days in advance. Fandango is available at http://www.fandango.com, 1-800-FANDANGO and via your wireless mobile device at mobile.fandango.com.

Fandango theater partners include the nation’s leading exhibitors: Carmike Cinemas, Century Theatres, Cinemark Theatres, Edwards Theatres, Loews Cineplex Entertainment, Regal Cinemas and United Artists Theatres, as well as American Cinematheque, Brenden Theatres, CineArts Theatres, Cineplex Odeon Cinemas, Cobb Theatres, Colorado Cinemas, Crown Theatres, Flagship Theatres, Kerasotes Theatres, Magic Johnson, Majestic Crest Theatre, R/C Theatres, Signature Theatres, Star Theatres, Wallace Theaters and Wehrenberg Theatres.

About HELIO

Hello. We're a new mobile service dedicated to giving young, passionate people the type of wireless experience we've been waiting for. HELIO offers unique, exclusive devices, innovative services that connect you to your friends, and world-class customer care. Helio is a joint venture between SK Telecom, the world's most innovative wireless carrier, and EarthLink, the next generation Internet service provider. http://www.helio.com.

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Harry Medved
Fandango
310-451-7690 +112
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