Winston Salem, NC (PRWEB) May 11, 2006
There’s a new twist on the old saying, “If you’ve got it, flaunt it.” Gone are the days when pregnant women tried to downplay their “condition” with modest and demure clothing. Now there’s a new maternity clothing company called Zoë b that’s dedicated to helping moms-to-be show off their bellies.
“Pregnant women are beautiful,” says mom/entrepreneur Valerie Lecoeur, owner and designer of Zoë b. “And they’re active as ever: working, playing, mothering. I think expecting moms should be proud of their bellies, instead of trying to hide them.”
The birth of Zoë b.
Unhappy with dowdy American maternity fare, and inspired by her own first pregnancy, French native Lecoeur has fashioned what she herself wanted to wear: Snug-fitting, sexy T’s, tank tops, and hoodies with simple, fun graphics that make a statement. Not surprisingly, she named her company after her daughter.
Let Your Tummy Do the Talking.
What’s the Zoë b difference? Every piece draws your eye to the obvious: a woman’s tummy. The designs are front and center, celebrating the pregnant female form. “Your belly is a blank canvas,” Lecoeur believes. “Have fun with it!”
With that in mind, she began her design collection with gender symbols printed on the tummy, so there’s no question about whether it’s a boy or girl in there. (Unless, of course, the question’s still up in the air, in which case there’s a bold question mark for the mom who’s decided to wait and find out.)
Lecoeur’s line has quickly expanded, and the latest addition features a small, hand-drawn heart nestled inside a larger one—on the tummy, of course—with the phrase “Two beat as one”.
All Zoë b T-shirts are 100% cotton and produced sweat-shop free, right here in the United States.
As a mom-run business, Zoë b. donates $1 of each purchase to the Grameen Foundation, an organization that helps women start businesses via micro-credit programs throughout the world. “I’m lucky that I was able to start a business and live in a country like the U.S., where there are so many opportunities for women,” says Lecoeur. “This charity, in particular, is very important to me.”