Los Angeles, CA (PRWEB) May 10, 2006
The Reality Cares Foundation at The Giving Back Fund (http://www.RealityCares.org), an organization dedicated to helping the reality television industry respond to some of the most pressing problems facing society, announced today that they will be hosting a day-long charity shopping benefit to help raise funds for Mothers Against Drunk Driving (MADD).
The event, hosted by Miss America 2006 Jennifer Berry, will be held at the Ed Hardy store, 7817 Melrose Avenue, Los Angeles, CA 90046, on May 20, 2006, from 12pm-4pm. All items will be 20% off and Ed Hardy will donate 20% of all shopping proceeds to MADD. Brian Graden, President Entertainment of MTV Music Group & LOGO, will be introducing Miss America.
Celebrity attendees for the event include American Idol's Chris Daughtry & Ace Young, Supermodel Janice Dickinson of "America's Next Top Model" and "The Surreal Life," actress Kim Coles of "Living Single," Nicholas Gonzalez of the "OC" & "Celebrity Poker Showdown," Monica Allgeier of "Charmed," R&B artist Samantha Mumba, Gabriel Jarret of "Poseidon", Italian singer/popstar Filippo Voltaggio, Jo De La Rosa and Slade Smiley of "The Real Housewives of Orange County," Daniel Franco and Kirsten Ehrig of "Project Runway," Alyn Topper of "Blow Out," Michelle Deighton and Mercedes Yvette of “America’s Next Top Model,” Mark Long of “Road Rules” and host of “Fox Reality,” Jerri Manthey of "The Surreal Life" and “Survivor,” Nick Warnock of "The Apprentice," Sarah Kozar of “Joe Millionaire,” Tian Kitchen and Rebecca Cardon of “Amazing Race”, Blair Herter of "Road Rules", Brad Holcman and Marc Marcuse of “Average Joe,” and many others. Reality stars will be coming together to draw out their fans and supporters as well as those who would like to help benefit MADD.
"On behalf of the Miss America Organization, I am delighted to be a part of this wonderful event. I share in this important cause to raise awareness for Building Intolerance to Drunk Driving and Underage Drinking, which has also become my 2006 platform message. As the National Spokesperson for MADD, I am proud to be working with Mother's Against Drunk Driving to help save lives and to make a positive difference. The Reality Cares Benefit is the perfect opportunity for all of us to come together with our community to support this life-saving message," stated Miss America 2006 Jennifer Berry.
“While drinking and driving is a serious problem throughout the country, it is particularly problematic here in Los Angeles where most people rely on their car as their main mode of transportation,” said Todd Michael Krim, founder of The Reality Cares Foundation. “Reality Cares is fortunate to have found great partners in Miss America, MADD and Ed Hardy to help bring attention and funds to this important cause.”
Event sponsors include KIIS FM, American Airlines, KOR Hotel Group, Bella Cucina, Chaya Brasserie, Premiere Valet Parking, Crystal Limousines, Charity Folks, Murad, Vered Salon, and the Ambiente Collection.
Celebrity submissions and press coverage requests may be sent to Joanne Rallo at 310-908-7695.
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