Business Plans: Choosing the Right Talking Points

What to talk about in a business plan, cover letter or face-to-face meeting with investors? Find out in "Choosing The Right Talking Points For Your Business Plan And Cover Letter -- Part 1" in the May issue of the Capital Minute.

Dublin, OH (PRWEB) May 12, 2006 -- Successful talking points in a business plan or cover letter are the arguments used to convince people why they should be interested in a business. "Without them, you won’t advance," says Mike Elia.

In the May issue of the Capital Minute, the noted businessman-writer, gives his advice on selecting what to talk about in your business plan, cover letter or face-to-face meeting with investors.

If a business idea is worth listening to, then there should be a mass of "raw material" -- facts, figures and data -- to support it. From this material, the talking points that best build a case and appeal to readers...bankers, investment bankers, angel investors, and so on...are selected. But, to know the value of the selected arguments, they must thoroughly be tested. This article, the first in a series of 3, tells how to gather the necessary materials from which to select the talking points for a business plan.

The issue also includes practical suggestions to ensure a business plan starts out right and stays on track, seven critical business financing mistakes to avoid, and a first hand look at a sample Market Analysis for inclusion in a business plan.

The Capital Minute is a magazine for business owners, entrepreneurs, and business plan writers about business plans. The May issue of the Capital Minute: 4 articles of lasting interests on business plans, written by knowledgeable business leaders is now available at http://talkingpoints.bizplansecrets.com.

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