Innovation: What Thomas Edison, Henry Ford and PostcardMania Have In Common

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CEO of PostcardMania follows footsteps of two historical figures by changing the way direct mail marketing is done for the betterment of America.

Thomas A. Edison was an American inventor and businessman who developed many devices which greatly influenced life in the 20th century. Henry Ford introduced the moving assembly line that revolutionized automobile production and making his company the largest automobile manufacturer in the world. Joy Gendusa decided to take a cue from earlier pioneers in American business and totally streamline the direct mail process.

Traditionally, to mail any promotion in the past one would have to hire an agency that would sub out the work and mark everything way up. Gendusa’s business, PostcardMania, changed all that by being the first to offer design, printing, addressing and mailing all under one roof – so many have since followed in her footsteps. She also innovated the process by giving away for free the marketing advice that other agencies charged dearly for.

Gendusa’s vision of making direct mail marketing easier and more cost effective for private business owners has not only changed the way America markets, but it has also made her company the fastest growing direct mail postcard company in the nation. Joy said she did it with no venture capital or start-up cash whatsoever.

Innovation in industry or any aspect of business is crucial to its continued growth. Witness Sony, Howard Johnson’s and others who stayed on top of their game when they innovated, constantly bringing out new products and services – and when they stopped, their businesses no longer were considered the lead of their industry.

Seeing the importance of innovation, Joy Gendusa started B.I.G. (Big Ideas Group), an innovation division within her company to generate big ideas in order to stay on the cutting edge of direct mail marketing and continue to streamline the industry for business owners.

“I think people work a lot harder today than they used to where 9 to 5 is no longer the reality;” said Joy, “so, we make direct mail easier for entrepreneurs because we want them to succeed. When businesses in this country do well, so does America.”

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales and employed over 100 people. They made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation and were listed as one of the 50 fastest growing companies in Tampa Bay in 2006 by the Tampa Bay Business Journal. Visit her web site at


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Karla Jo Helms
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