Producer / Set Designer Peter Young Selects Sew What? Inc for Innovative Custom Set and Stage Drapery

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Set Designer Peter Young, selected Sew What? Inc. to design original stage draperies for Greek-Cypriot pop diva Anna Vissi’s 2006 tour.

Set Designer Peter Young, selected Sew What? Inc. to design original custom stage draperies for Greek-Cypriot pop diva Anna Vissi’s 2006 tour.

Peter Young, aka Takis Kouvatseas, whose own eclectic performances as rock drummer have engaged audiences of up to 250,000 at venues ranging from Madison Square Garden and Air Canada Center to the Sydney Entertainment Center and Royal Albert Hall, required the creation of a new 60-foot wide set drapery that would be as unique as Vissi’s engaging sound.

“Peter didn’t want anything off-the-shelf or out of a catalog,” said Sew What? president Megan Duckett. “He had contacted a number of staging and drape companies who simply said ‘Give us your plans and tell us what to make.’ But Peter wanted someone who could partner with him creatively and arrive at an entirely new vision. That was all we needed to hear.”

The stage concept called for a unique custom theatrical drapery to span 60 feet, with artist entrances concealed throughout the design. The general feeling was for heavy swagging fabric, asymmetrical in style, with movement that would sweep across the stage and entice the eye constantly. Contrasting with the richness of the flame retardant drapery fabric were elements of distressed and aged velour that turned conventional material into artistic expression.

Sew What? in-house designer Shane Nelsen was assigned to assist in developing the one of a kind theatrical drapery. Since Young was in Greece during this process, Nelsen and Duckett collaborated with him extensively about his ideas via phone and email. Discussions around the stage drapery were backed up by renderings, photos and videos sent by email, added Duckett.

“It was a real team effort, even though Peter was overseas the entire time.” said Duckett. “We were able to get inside his head, understand his vision, and in the end produce a finished piece of art that is as dynamic and engaging as Peter is himself.”

This is not the first time that Sew What? has dealt with an international customer for stage drapery manufacturing. Duckett says the process requires careful communication and meticulous management of shipping, customs, currency exchange and numerous other crucial details that can impede a project if not handled with utmost care.

Performer Anna Vissi, who toured in Athens, Greece, has sold 9.5 million albums worldwide. In 2005, she claimed the number one position on the Billboard Dance Charts with her hit single, “Call Me”. Vissi is considered by her fans to be a true diva of the Greek musical stage, setting many of the latest music and fashion trends.

Sew What? Inc., located in Rancho Dominguez, CA, is a well known custom drapery manufacturer, known for its dramatic theatrical drapes and drapery fabrics used in staging for major rock concerts, top fashion shows and other artistic staged venues. For more information, contact Sew What? Inc. at (310) 639-6000.

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Megan Duckett
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