Fort Lauderdale, FL (PRWEB) May 11, 2006
In a joint promotion Pet Vision Network LLC of Weston, FL and Royal Pet Supplies of Brentwood, NY and Pompano Beach, FL have begun implementation of a digital signage based advertising network for independent pet stores. The digital sign network will allow independent pet stores to provide their suppliers with a dynamic high energy digital form of communication. Large full color LCD displays will offer the ability for pet products to be presented and explained to pet owners with TV quality video and animation. The advertising customized to each individual store, is both transmitted and managed over an Internet connection.
The Pet Vision Network currently has locations at pet stores in 10 East Coast states, and the list of national advertisers include Blue Ribbon Pet Products, Kong, Precision Pet and many more. The Pet Vision Network will target the more than 12,000 independent pet stores that operate in the USA.
“Never before has anything been so cost effective as a way of advertising in the Pet Industry. As a former pet store owner I wanted to give the independents the ability to have manufacturers help sell their products with an in store system that allows direct communication with pet owners and potential customers.” says Pet Vision Network’s President Jennifer Majeske.
Stephen Augenstein, CEO of Royal Pet Supplies said “Once gain Royal brings a special level of service to both our pet store owner customers and the manufacturers we represent”
Royal Pet Supplies, founded over 60 years ago, is the pre-eminent pet product distributor in the eastern United States. Employing over 400 employees in its 2 locations in Brentwood, New York and Pompano Beach, Florida, Royal Pet Supplies supports independent pet stores nationally. Royal Pet stocks more than 28,000 products from over 300 different vendors. Royal Pet offers a complete selection of products for all your Aquarium, Bird, Cat, Dog and Small Animal needs.
Jennifer Majeske also added “that the Pet Vision Network also has a major goal of educating both existing and future pet owners. So we are happy to announce that Animal Radio, the most listened to radio show about animals, which broadcasts around the clock 365 days a year will now be available at all our network locations.
According to Arbitron Animal Radio® is America's "most-listened-to" pet show. Hal Abrams, Executive Producer of Animal Radio said “We are excited by the opportunity to reach pet owners as they shop, since 1999, 2-million listeners, 90+ radio stations, play with us every week. Our goal is to educate humans, thereby reducing surrenders and the ultimate euthanasia of healthy homeless animals. Animal Radio regulars are Hal Abrams, Judy Francis, Dr. Jim Humphries, Rae Ann Kumelos, Annie Bruce, Darlene Arden, Arden Moore.”
The Pet Vision Network uses a full service digital signage technology solution from Intertise Inc. of Weston, FL, and Jennifer Majeske explained that “Pet Vision needed a state of the art turnkey network, that was also cost effective”. “Intertise has all the services we need, from the initial store installation and ad creation, to ongoing content management and network monitoring through its VisionCast™ Software”.