(PRWEB) May 10, 2006
Online dating sites have a new tool to drive more users to their sites and increase conversions. A new twist on personality and compatibility profiling, handwriting analysis software is now available from HandwritingProfiles.com for integration into dating site offerings.
“Everyone’s handwriting represents a unique brainprint of that individual and provides key personality insights about themselves or others in their lives,” says National Society For Graphology-certified handwriting expert Michael Kahlowsky and founder of HandwritingProfiles.com (http://www.handwritingprofiles.com).
The Handwriting Profiles software can be quickly integrated into an online personals web site to enable its users to take an "online handwriting test". Users simply click the button beneath whichever aspect most matches their handwriting. For example, does their writing slant to the left, right, or not at all? The user simply clicks the button that best matches their handwriting style. The results are calculated through the software code using a proprietary algorithm developed by HandwritingProfiles.com to determine each person's unique personality traits. This profile can be compared to other profiles and scored for compatibility.
The "Invitee Link" software feature is a powerful viral marketing feature where users can invite others to see how compatible they are with one another through the handwriting test. This powerful new feature provides the online dating site with a unique, brandable tool to reach out to their non-paying membership base and generate word-of-mouth buzz.
"Customer acquisition costs are high and rising higher in the online dating industry. Companies are looking for novel ways to lower the costs, lengthen user membership and improve conversions. The solution offered by HandwritingProfiles.com is a great component for innovative online singles companies to add to their offerings." said Mark Brooks, online dating industry veteran, consultant and editor of OnlinePersonalsWatch.com, the leading industry news web site.
Through the science of handwriting analysis, the underlying compatibility and personality traits of a potential partner are revealed and explained to help users better understand similarities and differences and improve their chances of having a more successful and fulfilling relationship.
HandwritingProfiles.com is a leading handwriting analysis company, providing comprehensive personality, compatibility, business, and vocational guidance assessments to individuals, couples, corporations, executive recruiters, colleges and universities worldwide.
Michael S. Kahlowsky is founder and chief executive officer of HandwritingProfiles.com. Kahlowsky is a Certified Handwriting Expert by the National Society of Graphology in New York City, and has been studying handwriting analysis for more than a decade. Kahlowsky has an extensive background in handwriting analysis relating to personality and relationship compatibility, where he has helped both individuals and couples gain insight into their own characteristics and traits and those of their current and potential mates.