Architect of Sound Leads the Broadband Charge and Expands Sonic Offerings for Media Production Companies

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Web technology and increase in world-wide broadband users alters the presentation and purpose of music composition and sound design company.

Music composition and sound design company Architect of Sound has unveiled its all flash website which includes the latest in web design technology. This forward-looking website provides streaming high-quality audio and flash video and offers a richer multimedia experience than most low bandwidth html websites currently online. Architect of Sound caters to producers who are bringing video to the web and producing the websites of the future, therefore choosing to represent its sonic services in the most powerful sonic form currently available.

“The proliferation of high-speed Internet connections, not just in America but across the globe, is going to change the expectations that site visitors have. In short, they are going to expect a richer multimedia experience than what they have seen in the past. Progressive marketers understand this. They are working hard to integrate visual and sonic elements into their sites that create excitement, reinforce offline advertising campaigns, and help to differentiate themselves from their competitors. We wanted our site to reflect this trend. With today’s technology, there is no reason to settle for a web presence that fails to fully engage the senses,” said founder Adam A. Johnson.

As posted by ZDNet Research, Nielsen/NetRatings reports a hefty 28% YTY increase in American broadband users from 74.3 mln in February 2005 to 95.5 mln in February 2006 and Ipsos Public Affairs predicts that 65.7% of Americans will have broadband internet access by 2009. While it may seem exotic by some today, with the number of Americans using DSL tipping 50% and faster web connections being continually developed, theme music, sonic icons, and rich multimedia experiences will be commonplace within the next decade. Architect of Sound’s flash website is evocative of this growing demand by web users for web experiences that include high-quality sound and video.

Readers can visit Architect of Sound’s flash website at http://www.architectofsound.com. Architect of Sound is a music composition, sound design, and music supervision company for Film/TV/Advertising/New Media which also offers a variety of innovative sonic services such as web-sonification, and sonic branding.

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Adam A. Johnson
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