Modern Innovation: What Color Television, Cell Phones and PostcardMania Have In Common

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CEO of PostcardMania modernized the direct mail marketing process for private business owners to help them expand their businesses and respectively America’s economy.

Modern innovation has revolutionized existence – note the color television in 1953 and the first commercial cellular phone service in 1982. Almost ten years ago, PostcardMania was the first company in the industry to offer mailing services with their postcard printing. All three innovations have contributed to the American economy while making Americans’ lives more easy and enjoyable.

Mailing any promotion in the past would require hiring a mail house to mail promotional pieces once they were printed. This additional step in the marketing process eliminated many business owners from doing direct mail due to the hassle of confronting an extra step. Gendusa’s business, PostcardMania, changed all that by being the first to offer design, printing, addressing and mailing services all under one roof.

Furthermore, Gendusa also innovated the process by giving away for free the marketing advice that other agencies charged dearly for. Gendusa said that marketing aggressively was a sure-fire way to increase income of a business and consequently improve the economy of the nation.

Gendusa’s vision of making direct mail marketing easier and more cost effective for private business owners has not only changed the way America markets, but it has also made her company the fastest growing direct mail postcard company in the nation. Joy said she did it with no venture capital or start-up cash.

Customer results are reported daily into the company. Denise Wise from Cypress Creek Therapy Associates said, “We explored using PostcardMania for postcard mailings to our community. To my surprise we actually saved money and we saw such an increase of new patient calls within the first month of mailing that we could not keep up with the demand.”

And Mike Segaloff from Texoma Community Credit Union said, “We spent $610 on printing and $670 on postage for a total of $1270. We generated 198 CD’s, totaling $5.31 million, with the average CD balance of $26,816. In this case, the business your postcard brought in generates $9336 per month in net income to the credit union, which gave us a break-even point of just 4 days, and a 12-month ROI (Return On Investment) of 8652%.”

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales and employed over 100 people. They made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation and were listed as one of the 50 fastest growing companies in Tampa Bay in 2006 by the Tampa Bay Business Journal. Visit her web site at http://www.postcardmania.com

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Karla Jo Helms
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