Publisher Offers Free Marketing Book to Test New Education Theory: In Business, is Less Really More?

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Moderandi Inc. tests a "less-is-more" theory by offering a free marketing book covering 29 subjects in 96 pages.

Can a layperson can learn more about marketing in 96 straightforward pages than from a class, textbook, seminar or online research?

Beginning today, Moderandi Inc. is offering an ambitious new business-to-business marketing book as a free PDF for time-strapped entrepreneurs, marketers and students. It’s available at

The Marketing M.O. takes a new approach to business education by stripping away theory and focusing on specific, actionable description and steps. In 96 pages, it covers 29 complex marketing subjects from competitive positioning and branding to customer retention and return on investment. And while it covers broad ground, it's succinct – definitions, examples, key steps – to help busy readers focus on the facts.

“We’re testing a less-is-more theory with this book, so we’re offering it as a free download to gain broad feedback in a short timeframe,” said James Sagar, Moderandi’s President and CEO.

“Can a layperson can learn more about marketing in 96 straightforward pages than from a class, textbook, seminar or online research?” he asked. “We think so.”

Moderandi, a software & content development firm, developed the book out of general frustration with the resources available for small-to-midsize companies.

“We have access to more ideas and data than ever before, but time is precious,” Sagar continued. “It takes weeks to plow through a business book that focuses on one or two key concepts. We wanted to take the completely opposite approach – provide essential information about 29 subjects in a short, referenceable format."

Moderandi is using the one-month test to get initial qualitative feedback from readers on issues including retention and enthusiasm for the format. After incorporating initial feedback, the company plans to set up a study with educators to validate the model before publishing the final product.

In addition to brief description and examples, the book uses a three-dimensional map that helps readers visualize the marketing process and understand the relationships between complex subjects.

The book will be available for download through Monday, June 5th, at

About Moderandi

Firm believers in “learning by doing,” Moderandi has developed a patent-pending software and content development platform to help businesses and consumers do just that. Their first product, the Marketing M.O., helps small-to-midsize companies improve their marketing and learn as they go. It combines web-based software, guided best practices, and a variety of educational materials including a guidebook that delivers detailed information about 29 subjects in 96 pages. The company is currently developing several new M.O. products for different markets.

The company also publishes Marketing Tips from the Trenches, a blog filled with free HOW-TO advice on a wide range of sales & marketing topics.

Moderandi Inc.

15010 N. 78th Way Suite 105

Scottsdale, Arizona 85260

P (480) 219-9695

F (480) 951-5954


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