HV-Hidden Valley Resort Muskoka Launches New Look, New Name and $500,000 in Capital

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Anne Larcade, President of Sequel Hotels and Resorts, announced today the change in name from Holiday Inn Hidden Valley Resort to HV-Hidden Valley Resort.

The new logo and signage reflects the new vision for the property as a hip muskoka resort

Along with new ownership and management announced late 2005, the HV-Hidden Valley Resort is undergoing improvements with a $500,000 injection of capital. The lobby is being improved with new furniture, along with beach improvements, pool area, landscaping, new sumptuous feather duvets and linens, in addition to a myriad of other improvements including new signage and logo, along with highway billboards and new website under development. “The new logo and signage reflects the new vision for the property as a hip muskoka resort” states Jerry Feltis General Manager.

The resort will feature design elements from Pinecliff Interiors with accent furniture made of birch, peeled log and authentic Muskoka pieces. HV occupies acreage along Peninsula Lake on Hidden Valley Road across the road from Hidden Valley Ski Club and directly on the beach with a 180 degree view of both from the magnificent licensed patio, two hours from Toronto. Designed to offer guests their own unique Muskoka experience in a authentic Muskoka style with unique Muskoka Getaway Packages.

“We are exceptionally pleased to announce that Jamie Clarke has joined the team at HV-Resort as the new Executive Chef. Jamie formerly held positions at Deerhurst Resort, Arc and Social in Ottawa, the former two locals being two of the most hip, chic social dining spots in Ottawa. The restaurant is being re-positioned to reflect local suppliers and products, some of which is organic, and will be a value priced menu with the focus on creativity. HV will also be a part of “Savour Muskoka,” an association that is partnered with the Ministry of Tourism to promote creative culinary regions in Ontario.

We offer a unique outdoor licensed Muskoka patio, with creative and value priced menu options, a beautiful view of Peninsula Lake, and summer evening entertainment” says Jerry Feltis, General Manager. "HV lakeside resort serves a niche of guests looking for the beachside Muskoka experience, from $89.00- $175.00 per night room average. Accommodations range from lakeside rooms, some with fireplace or Jacuzzi to 3 bedroom condos.”

“We are pleased our company is growing and we see differentiation as a key element in product development and positioning,” said Ms. Larcade, Sequel President. “Our goal is to lead the industry by reputation in service excellence, guest and team member satisfaction, while returning a healthy return to owners - great people are vital in hospitality.”

Sequel Hotels and Resorts also manage the much-acclaimed Ben Miller Inn and Spa, the Elora Mill Inn and HV-Hidden Valley Resort and Touchstone on Lake Muskoka. Sequel Hotels and Resorts is an owner operator of Resorts, Hotels and Inns. The company is currently focused on acquisitions, as well as managing properties for other owners; Third Party Management.    

Ms. Larcade is well known within the Canadian tourism industry. She is on the advisory board of Hotelier Magazine in Canada and on the planning committee for the Canadian Hotel Investment Finance Conference held annually in Toronto.

More information on HV-Hidden Valley Resort can be viewed on the web site at: http://www.HVmuskoka.com and on Sequel at: http://www.sequelhotels.com.

Other Properties managed by Sequel include:

http://www.Eloramill.com, http://www.Benmillerinn.on.ca, and

http://www.touchstoneonlakemuskoka.com

Media Contact:

Anne Larcade

705-788-7595

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