Sun Rooms, Replacement Windows and Siding Featured on Redesigned Website for Creative Energy of Richmond, Virginia

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New website is part of branding campaign to showcase Creative Energy as a local provider of world-class home improvement work.

Creative Energy Corporation of Richmond announces the launch of their redesigned website, The new site features information on the home improvement services Creative Energy offers to the Richmond, Virginia area: sun rooms, replacement windows, siding, roofing and decks. Redesigning the website was part of an overall rebranding effort by the company to educate homeowners on the superior service and high-quality products offered by Creative Energy.

2005 marked Creative Energy’s tenth year in business serving the Central Virginia region. In celebration of this milestone, they partnered with The Idea Center to undergo a brand redefinition and the creation of a new marketing plan. Creative Energy is known for providing quality home improvement services to the local Richmond, Virginia market. While they serve a regional client base, the new website and redesigned marketing materials position Creative Energy to compete with their national rivals in the home improvement industry.

The first task was to better define the Creative Energy brand by developing a new logo that said something more about the full range of home improvement services the company offers. Newly designed advertisements followed and quickly appeared in Valpak direct mailers, Reach magazine, the Yellow Pages and on billboards. New radio and TV ads were produced and new sponsorship opportunities were sought to keep Creative Energy top-of-mind with their target audiences. SEM and SEO campaigns were undertaken to make sure that the website is highly visible to the on-line customer.

The new website is an information resource for potential customers to learn more about Creative Energy and matches their other marketing efforts in tone, imagery and design. Keith Smallwood, president of Creative Energy, said this of the new marketing materials, "When we finish your job we want you to say 'we love it.' That's driven our business success all along. I think all our new materials accurately reflect our dedication and passion to be the best in our industry. Our new logo, the website, our ads -- I love them and that's my test."

About Creative Energy Corporation

Creative Energy provides home improvement services to the Richmond, Virginia area. They partner with some of the best manufacturers in the business like Four Seasons Sunrooms, Simonton Windows, Heartland Vinyl Siding, GAF Roofing and James Hardie Siding Products to offer high-quality products and world-class service. To learn more about Creative Energy, please visit their website at:

Creative Energy Contact Information:

Keith Smallwood, President
Phone: 804-359-2997

The Idea Center Contact Information:

Barry Martin, President/CEO
Phone: 804-264-3067

Press Release Contact:

Alyssa Duvall
Phone: 804-741-6776

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