Spectrum Direct takes its Affiliate Programs to AdTech in San Francisco
Marketing the American Life Direct and Liberty Direct programs at AdTech helps meet Spectrum Direct’s Affiliate Marketing goals
Mission Viejo (PRWEB) May 15, 2006 -- The 2006 version of AdTech in San Francisco promised to be bigger and better. Moving from hotel ballrooms to the Moscone Center meant that there would be more people to meet, more exhibitors in the exhibit hall, and more opportunities for the Marketing Team at Spectrum Direct to spread the word about their affiliate program. On Wednesday April 26th Shawn Schaefer, Marketing Manager, and Debra Rabin, Business Development, headed north from their Mission Viejo, CA offices to meet, greet and market at AdTech’s largest ever conference in San Francisco.
Armed with business cards, comfortable shoes and hand outs describing their 2nd Quarter promotion, “Cruise into Summer with American Life Direct”, Schaefer and Rabin spent time with new potential business partners for nearly 36 hours. AdTech is the preeminent gathering of media, internet, and new technology in a conference for interactive advertising, marketing and commerce businesses. In short, it was the perfect place for the Spectrum Direct Marketing Team to introduce their new Liberty Direct affiliate program and publicize their “Cruise into Summer” promotion for their existing American Life Direct program.
“Advertisers like us are always on the look out for new affiliate partners and new technology to help spread the word about our products and programs” Schaefer stated “at AdTech we got to meet people and companies with the great new ideas that we need to continue growing our affiliate programs and driving our sales.” Added Debra Rabin, “Attending the event and getting in front of professionals in our industry really helps raise our profile.”
It helps to have a clear vision and a good map when you’re on the floor at an event like this. AdTech 2006 featured over 200 exhibitor booths, an incredible array of speakers on topics ranging from RSS to blogs to ad serving technology. With over 9,000 in attendance it was easy to have a packed calendar. Schaefer and Rabin had done their homework, arranging many meetings with existing affiliates as well as potential partners. “We were also looking to formulate new income streams from our own databases” Schaefer mentioned. “We covered more territory, discovered many more potential partners and spent time in productive meetings then we could have accomplished in a few months from our offices.”
In the final analysis, AdTech 2006 was a big success with both Business Development and Marketing Management goals being met. “We had face to face meetings with over 30 companies in two days,” declared Schaefer. “I’ll be making follow up and thank you calls for the next two weeks!” laughed Rabin. And the bottom line is AdTech 2006 was an outstanding success for Spectrum Direct, American Life Direct and the new Liberty Direct programs.
For additional information on Spectrum Direct or the American Life Direct Affiliate program, please contact Shawn Schaefer or visit www.AmericanLifeDirect.com.
About Spectrum Direct and American Life Direct:
Spectrum Direct is a life insurance sales and marketing organization, licensed in all 50 states, whose products are entirely internet-based and designed to enable the purchase and management of policies online.
Contacts:
Shawn Schaefer, Marketing Manager
949-600-7904
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