WebmasterRadio.FM Gears Up for DM Days New York with Pre-Event Radio Special

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WebmasterRadio.FM is the official radio network of the Direct Marketing Association’s flagship conferences, DM Days and DMA 06, the Annual Conference & Exhibition.

WebmasterRadio.FM, the premier free, business, 24/7 internet radio network focused on the e-commerce marketplace, announces a pre-DM Days New York radio special, hosted by Chief Search Strategist for The New York Times, Marshall D. Simmonds and Senior Events Producer for the Direct Marketing Association, Paul McDonnough. Airing Thursday, May 11th at 3:00 p.m. EST, the show will provide a sneak peek into June's DM Days event in New York. Focusing on the latest direct marketing trends, ideas, best practices and the latest marketing technologies, the DM Days conference empowers attendees to "get the drop on their competition."

The pre-DM Days radio special will provide a bird’s eye view of the conference, intended to maximize the agenda for all conference participants. Featured interviews include DM Days speaker Ron Belanger, Sr. Director, Channel Strategy & Development for Yahoo!; speaker Sara Holoubek, Free Agent & Aspiring Luminary; Lou Mastria, Chief Privacy Officer and Vice Presdient Public Affairs for NextAction and event exhibitor and sponsor Wrich Printz, President and CEO of L2.

WebmasterRadio.FM is the official radio network of the Direct Marketing Association’s flagship conferences. The pre-DM Days radio special will air Thursday, May 11th at 3:00 p.m. EST. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

The DM Days New York conference will be held June 20-22, 2006, providing attendees with the opportunity to:

  • Get a jump on the latest tactics for engaging today's customer
  • Learn what it takes in a world of converging marketing channels to ensure the message you're delivering is pervasive
  • Strengthen relationships with customers by engaging them in the way they want to be engaged
  • Seize new opportunities to turn the expanding power of the customer into ROI
  • Hear, touch and see the newest solutions in every corner of the Exhibit Hall at the largest marketing expo in the Northeast
  • Absorb winning ideas and best practices from direct and interactive marketing's brightest stars
  • Socialize, network and make valuable peer connections at premier networking events

Ron Belanger is the Senior Director of Channel Strategy and Development at Yahoo! Search Marketing and joined the company in September 2005. His role is to serve as an expert resource for clients and agencies looking to maximize the efficiency of their performance marketing infrastructure, and effectively incorporate search marketing into their overall marketing mix. Prior to joining Yahoo! Search Marketing, Ron served as Vice President of Search and Affiliate Marketing for Carat Interactive, an interactive advertising agency. While at Carat, he developed marketing strategies for more than twenty top-tier clients, including Hyatt Hotels, America Online, Microsoft Office Live Meeting, Radio Shack, Hyundai and Kodak. Ron also co-authored the industry's premier course on Search Marketing in conjunction with iMedia Learning. Prior to Carat, he served in various positions for Inceptor, FairMarket, and HSRI.

Sara Holoubek is a free agent consultant, serving growth firms and investors in the interactive advertising sector. She is also contributing editor in charge of DM News' SearchBuzz and a general contributor to Marketingprofs: Daily Fix. Ms. Holoubek has recently been elected to the 2006 Search Engine Marketing Professionals Organization (SEMPO) board of directors, as well as to the post of SEMPO Treasurer. Ms. Holoubek has both contributed to and been quoted in publications such as Adweek, DM News, Mediapost's Search Insider, WSJ, ClickZ and Internet Retailer. She also serves as a frequent guest lecturer at venues such as Harvard, NYU, Baruch College, Search Engine Strategies, OMMA and the DMA.

Lou Mastria, Chief Privacy Officer and Vice President-Public Affairs for Next Action joined NextAction in 2006 as part of the company's continuing dedication at protecting data privacy and security. He is responsible for oversight and direction of NextAction's information use policy to ensure internal compliance with legal regulations, industry guidelines and best practices. Prior to joining NextAction, Lou held several key thought-leadership positions at the Direct Marketing Association, including VP of Interactive & Emerging Media and VP of Public Affairs & Media Relations. He led the DMA's policy on email authentication as well as acting as a key figure in more traditional areas of direct marketing policy, including numerous privacy initiatives during his 5+ year tenure at DMA. Prior to working for The DMA, Lou directed nationwide public affairs/grassroots lobbying campaigns for issue-related coalitions, worked on community relations functions and was a reporter.

Wrich Printz, President and CEO of L2, has led L2 as CEO for over 5 years and has over 20 years of management and executive level experience. Prior to joining L2, Wrich served as vice president of client and network operations at ELetter, where he successfully built first class customer service, client service and information technology teams. Wrich has also held management positions at GTE and CompuServe. L2 has developed Fuse, a hosted solution for marketing. Fuse builds successful campaigns by leading your customers through personalized print and web delivery. Fuse is on-demand, and available from any computer.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet "influencers" create, learn and listen in a true community destination.

WebmasterRadio.FM's stellar line-up of radio programming includes "Cover Story" with David McInnis, CEO, and Mick Jolly, Executive Vice President, of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "DomainMasters" with Monte Cahn, CEO of Moniker.com; "The Daily SearchCast" featuring Danny Sullivan of SearchEngineWatch; "NextStuffNow" with Chris Tolles, VP of Topix.net; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit http://www.webmasterradio.fm.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

This press release distributed by PRWeb, the official newswire and Online Visibility Company™ of WebmasterRadio.FM.

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