Baby Laundry Boutique Celebrates Its One-Year Anniversary

Share Article

Baby Laundry Boutique is thrilled to be celebrating its one-year anniversary. One year ago Baby Laundry Boutique set out to conquer the world of e-commerce with a big dream, lots of courage, a touch of sheer luck, a fabulous baby clothing collection, and a rock solid business plan. What an adventure it has been.

Baby Laundry Boutique is thrilled to be celebrating its one-year anniversary. One year ago Baby Laundry Boutique set out to conquer the world of e-commerce with a big dream, lots of courage, a touch of sheer luck, a fabulous baby clothing collection, and a rock solid business plan. What an adventure it has been.

Born to shop, Alison, owner of Baby Laundry Boutique, knew how to buy the hottest trends in baby clothing. As a stay at home mom with twins under the age of two, she understood how hard it is to find forever stylish fashions in an easy and convenient way. With a well established niche, a stand out baby clothing collection, and solid business plan, Alison was about to tackle a baby e-boutique head on.

The journey started with finding the right web designer who was savvy not only in design and function but could put together a site that was search engine friendly, and easy to self update. Goal accomplished.

If they build it, will they come?

Baby Laundry Boutique received its first order on April 15, 2005. But orders weren’t rolling in and shoppers weren’t finding Baby Laundry Boutique. The advertising budget was near depletion and a remedy had to be found. Alison’s husband, Jason, suggested they turn to the help of experts. Jason brought back in his web designer and an expert in the field of SEO to help get through the overwhelming task of optimizing the site for the best search results. Finally it was time to sit back and watch the results of the hard work.

Measurable Accomplishments

A year after launch Baby Laundry Boutique has returning visitor loyalty of 33.47%, averages 66.53% of unique visitors each month, and has received over a thousand orders. Baby Laundry Boutique has been featured in popular print and e-zine magazines, including Cookie, Boutique, and Tot Trend Weekly. Baby Laundry Boutique has recently been named as an official honoree of the 10th annual Webby Awards; The Webby Awards honors the outstanding web sites that are setting the standards for the Internet.

Testimonials

Alison credits most of her success to her loyal customers feeling it is the customers we need to thank for our fruitful first year. She receives so many letters from satisfied customers and their words say it all. Here is what they are saying:

“I think that Baby Laundry Boutique has the newest and cutest clothes. The styles are so in fashion.”

“Baby Laundry fills in the GAP. Purchasing baby clothes is always fun, but these days it’s hard to find something that doesn’t look like you bought it at the GAP. That’s where Baby Laundry Boutique comes in.”

”I always know where to go when I need a special outfit for my little girl. From your hip rocker tees to your so very precious sequined Mary Jane’s...this is the place to shop for those special items that you can’t find anywhere else.“

“Just wanted to thank you, for your quick service, and adorable selection. I have used your boutique for the last two gifts I have sent and it was a total hit both times.”

“After searching for almost a year, I have finally found a unique and professional website to cloth my baby. The selection is fabulous.”

“Baby Laundry Boutique is amazing for all of my gift giving needs. All of their items are adorable, practical, stylish, funky and fun. They are quick to ship and very helpful with customer service.”

Upcoming Season

Baby Laundry Boutique sweet and funky collection is always expanding, this season Alison predicts these lines as hot, and top selling:

Claude—Vintage one of kind rock and roll tees for boys and girls.

Eden’s Bouquet—custom tailor clothing made from new and vintage textiles to make a one of a kind couture for girls.

Flowers By Zoe—Hip and trendy fashions for little girls including a big selection of rhinestone, sequined, and beaded tanks with matching skirts, pants and coordinating dresses.

Queen Bee—Euro style clothing including peasant skirts and tops in different colors and designs. One of the first e-boutiques to carry this line.

Tiny Bubbles—Corey Lynn Calter’s baby and toddler line of clothes made from soft cozy fabrics that are so unique. Metallic booties have been a favorite by many.

Splendid Littles—A huge celebrity favorite. Now baby and child can be just like mom in these incredibly soft tees, thermals and pants.

About Baby Laundry Boutique

Alison’s dream was to create a fabulous e-boutique that invites moms to dress up their children and shop to their heart’s content. She wanted to share her fantastic fashion finds and sense of style with everyone.

Baby Laundry Boutique is an upscale boutique that offers the cutest and coolest styles around for baby, toddler, and mommy. Baby Laundry Boutique strives to offer our customers a collection that is unique, functional, practical, and the highest quality.

Baby Laundry Boutique offer exceptional customer service and quick shipping, most items are shipped the same day.

Baby Laundry Boutique

Sweet and funky baby fashions

http://www.babylaundryboutique.com

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alison Rubin
Visit website