Simply Audiobooks CMO Speaks to Online Marketing Experts on Paid Search Techniques

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Sanjay Singhal shares insights with fellow internet marketing leaders at Marketing Sherpa's ContentBiz Summit 2006 in New York City.

Sanjay Singhal, Chief Marketing Officer of Simply Audiobooks, spoke at the Marketing Sherpa ContentBiz Summit 2006 in New York this week, on the company’s growth in the audio book marketplace through innovative paid search techniques.

Presenting insights gleaned from a series of paid search tests, Singhal joined experts from TIME magazine, Reuters, and Match.com who all shared their expertise in growing subscription based internet businesses.

“This was an insightful conference,” said Singhal. “It was enormously valuable to meet and learn from the best in the business. Being recognized as an expert in growing a subscription based business helps to develop business alliances and increase the value of the company overall.”

The largest audio book company offering books on CD rental subscriptions, books on tape sales, and audio book download subscriptions, Simply Audiobooks has been able to capture a growing online market through sophisticated online marketing management.

About Simply Audiobooks

Simply Audiobooks is North America's top audio book source, offering the most comprehensive range of online services with unlimited rentals, sales and direct downloads. Launched in 2003, the company was the first to provide an unlimited rental model for audio books on CD, with free direct-to-door delivery and no due dates or late fees. Simply Audiobooks now offers audio books on tape or CD for purchase, as well as direct downloads in open-standard WMA files. The company has offices in Toronto, Buffalo and Las Vegas. For more information, visit http://www.simplyaudiobooks.com.

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Alyson Fernandes
SIMPLY AUDIOBOOKS
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