New Search Trail Technology Makes UK Debut

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Trexy.com announced the UK launch of its new search trails technology today, inspiration for which dates way back to a visionary paper written in 1945.

Trexy.com announced the UK launch of its new search trails technology today, inspiration for which dates way back to a visionary paper written in 1945.

Trexy.com is inspired by scientist and visionary, Dr. Vannevar Bush, who in the 1940’s shared his vision of creating a collective memory by recording peoples' trails through information. Bush shared this vision in his paper, “As We May Think.”

Bush dreamt of a device called a “Memex” – an enhanced supplement to personal and community memory created by trailblazers: “those who find delight in the task of establishing useful trails through the enormous mass of the common record.”

London based Trexy.com aims to fulfill the trailblazing aspects of Bush’s vision by enabling users to create search trails. Search trails are the pathways users create while searching on their favourite engines like Google, MSN and Ask Jeeves.

Trexy’s CEO and Inventor, Nigel Hamilton said: “Every day we all make personal discoveries and traverse trails from what we're looking for, to what we find - but sometimes we forget. What did I search on again? What was I looking for? How did I find that?”

“We're all in an endless loop of searching, finding, sometimes forgetting and the procedure repeats. Wouldn't it be good if you could harness all this effort? Wouldn’t it be good if you could remember your personal search trails and also follow the search trails of others?” he said.

Trexy.com remembers the search terms and the web pages visited on over 3000 engines. Trexy also enables users to follow the anonymous search trails of other searchers.

“Instead of searching for the same thing twice, Trexy helps you to pinpoint information you’ve already found. So you’ll never have to ask yourself, “Where did I find that again?” Nigel Hamilton said.

Search trails can be created at Trexy.com or by downloading a free toolbar called the Trexy TrailBar (http://trexy.com/trailbar.html). Trexy is free to use.

Trexy.com officially makes its debut in the UK today at Internet World held at Earls Court Conference Centre, London.

For More Information Contact:

Megan Hamilton, Director & CMO

Tel: +44 (0)20 7232 1733 Fax: +44 (0)20 7232 4867

Online Trexy Media Kit: http://trexy.com/mediakit.html

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Megan Hamilton
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