Spiders Should Feel At Home on the Web

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The aim of search engine optimisation (SEO) is to improve the value of website visits through programming, link-building and a host of other skills that help search engines match users’ search terms with relevant web pages. A huge part of SEO is making websites hospitable to the “spiders” that automatically inspect web pages and send details of the content back to their engines’ databases.

The aim of search engine optimisation (SEO) is to improve the value of website visits through programming, link-building and a host of other skills that help search engines match users’ search terms with relevant web pages. A huge part of SEO is making websites hospitable to the “spiders” that automatically inspect web pages and send details of the content back to their engines’ databases. The quality of the data they gather will influence web users’ decisions on whether to visit you or your competition. So if you do only one thing to improve the visibility of your website, make it spider friendly. Ethical SEOs are expert at all these skills, and this brings us perfectly to spiderfriendly.co.uk, an Anglo-Russian enterprise that is unfailingly generating traffic and sales to website owners the world over.

Making visible improvements with a tiny investment

SpiderFriendly recognises that starting up and getting noticed on the crowded net is no easy feat, and has a suite of packages aimed at giving cost-conscious small businesses websites that work for them. Effective analysis of the site’s code and the search terms that bring in visitors can produce results that its experts can feed directly back into the code and content. Translating statistics into perceptible improvements needs a measured, scientific approach. Too little or too much action can be disastrous, but with that perfect balance comes optimisation.

Optimising a website isn’t just about catering for our arachnid helpers; a site cannot be called optimised if it brings thousands of clicks but has no appeal to humans once they get there. SpiderFriendly extends its ethos into the human realm, and can provide its customers with sites that are striking, content-rich and navigable enough to impress visitors, improve sales and enter the hallowed Favourites lists of countless web browsers. The modest outlay on optimisation keeps on racking up value for months and even years.

There is a natural beauty to optimisation that can easily be overlooked by the unschooled. The search engines are beginning to realise that to optimise for humans is to optimise for spiders, and are entering a new phase where useful, ethical sites are rewarded and spammy, overoptimised click magnets are punished. SpiderFriendly has been ethical from the off, and the websites they have optimised in the past will go on serving their purpose long into the future. And as the engines improve their own modes of delivering relevant results to web users, SpiderFriendly will be tweaking and improving its clients’ sites to make sure they are working at full potential.

Make friends with a spider and it’ll bring the world to your website.

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Irina Ponomareva
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