Get Smart About Web Analytics with the Minnesota Interactive Marketing Association (MIMA)

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This month MIMA hosts Eric T. Peterson from the Visual Sciences division of web analytics firm, WebSideStory. Peterson will present on web analytics usage, improved usage and how to get the most out of your analytics program.

The Minnesota Interactive Marketing Association ( has announced its next monthly educational event, “Making Your Web Analytics Work. Hard.” The event will describe five different segments of web analytics usage within organizations and detail how companies at each distinct phase can push themselves to "do more" with their investment in analytics.

Based on research and hundreds of conversations with companies actively engaged in a variety of web analytics projects, this presentation is designed to help the audience form a clear plan of action they can use to improve their own use of web analytics organizationally.

“Not only will this presentation provide clear guidance in maximizing investment in web analytics,” said Kristina Halvorson, MIMA President, “but it will also provide practical takeaways that can be applied to your organization today. We’re excited to have someone of Eric’s caliber and insights participate in MIMA’s seminar program.”

“Few organizations fully realize the potential of their investment in web analytics technology,” said Peterson. “Web analytics applications provide truly actionable data that can be used to positively impact an organization’s bottom-line but companies need to treat web analytics as a business process, not simply an ad hoc endeavor. My work at Visual Sciences, and my MIMA presentation, revolves around how companies can treat web analytics as a business process and dramatically improve the return on investment."

Event Details

“Making Your Web Analytics Work. Hard”


Wednesday, May 17, 2006

5:15 pm, registration

6 p.m., presentation

7 p.m., networking


Windows on Minnesota

710 Marquette Avenue

Minneapolis, MN 55402


$20 members

$40 non-members

Learn more or register for the event at

About the Presenter

Eric T. Peterson, vice president of Strategic Services, Visual Sciences division of WebSideStory.

Prior to Visual Sciences, Eric was a senior analyst for Site Technology and Operations at the JupiterResearch division of Jupitermedia (NASD: JUPM) working with Fortune 500 companies to select, deploy and use a variety of technology platforms including content management system, site and commerce search engines and web analytics platforms.

His assessment of technology, the web analytics marketplace, and his description of potential inaccuracies in systems dependent on third-party cookies has been featured in The Wall Street Journal, The Washington Post, The New York Times, CNN and a variety of trade publications including Business 2.0, Internet Retailer and DMReview.

Additionally, Eric has authored three books on the subject of web analytics, Web Analytics Demystified (offered at a 20% discount at, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. He has founded the world's only active discussion group on the subject (The Web Analytics Forum at Yahoo! Groups) and the world's only regular social event for web analytics professionals, “Web Analytics Wednesdays.”

About MIMA

Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design. At MIMA, we connect, educate and partner with our members and guests to elevate the quality of interactive marketing practiced here and around the country.

Media Contact:

Julie Vollenweider, 612.767.8044


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