Atomic Direct Completes First Quarter DRTV Assignment for BuderEngel on AAA of California (CSAA)

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Atomic Direct, Portland, OR, announced that it has completed its Q1 2006 DRTV assignment on behalf of AAA of California (CSAA) through San Francisco advertising agency BuderEngel & Friends. BuderEngel retained Atomic to re-work its existing brand creative into lead generating :30 and :60 second DRTV spots. Atomic, together with its Chicago media partner Zephyr Media, also purchased all media and fulfillment services for the campaign.

Atomic Direct, Portland, OR, announced that it has completed its Q1 2006 DRTV assignment on behalf of AAA of California (CSAA) through San Francisco advertising agency BuderEngel & Friends. BuderEngel retained Atomic to re-work its existing brand creative into lead generating :30 and :60 second DRTV spots. Atomic, together with its Chicago media partner Zephyr Media, also purchased all media and fulfillment services for the campaign.

“Smart DRTV, as executed by Atomic Direct, creates immediate and measurable impact for national brands,” said Wayne Buder, president, BuderEngel. “Atomic Direct very quickly understood the AAA brand and identified the brand messages they could use to lead consumers to action. And, they generated excellent lead volume. BuderEngel is pleased to count Atomic as one of our ‘friends’.”

“We are pleased to have been chosen by BuderEngel for a prestigious client like AAA,” said Doug Garnett, Atomic Direct president/executive producer. “BuderEngel’s brand work shows a track record of innovation that has served their clients well. On this account, their brand work provided the fundamental insights and creative directions we could use to create highly effective brand DRTV.”

BuderEngel specializes in brand revitalization for clients including The Walt Disney Company, Monterey Bay Aquarium and The Tech Museum of Innovation in San Jose. BuderEngel was founded by partners Wayne Buder and Vince Engel. For more information, visit http://www.buderengel.com.

Atomic Direct is a boutique DRTV agency with a unique vision of how brand products can be advanced through DRTV. Atomic’s clients include DuPont(Teflon), Rubbermaid, Alberto-Culver, the Drill Doctor and White’s Electronics. Atomic was founded in 1998 by former Tyee executive Doug Garnett.

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