Record-Setting Event Signals Broad Adoption of RFID Technologies RFID Journal LIVE!; Speakers Reveal Real Benefits; Attendees Say They Plan to Invest

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More than 2,500 people attended RFID Journal LIVE! 2006, an increase of more than 55 percent over last year’s conference, RFID Journal LIVE! organizers announced today. Held in Las Vegas’s MGM Grand last week, 56 percent of the event’s attendees were from end user companies, making it the largest end-user RFID conference ever held. About 55 percent of registered attendees were from companies with more than 1,000 employees.

More than 2,500 people attended RFID Journal LIVE! 2006, an increase of more than 55 percent over last year’s conference, RFID Journal LIVE! organizers announced today. Held in Las Vegas’s MGM Grand last week, 56 percent of the event’s attendees were from end user companies, making it the largest end-user RFID conference ever held. About 55 percent of registered attendees were from companies with more than 1,000 employees. RFID Journal LIVE! 2007 will be held from April 30-May 2 at Disney’s Coronado Springs Resort, conference organizers said.

Among the conference highlights were:

Vice President and head of RFID at Proctor and Gamble Dick Cantwell described how P&G tracked Fusion razors during the product’s introduction at some 400 RFID-enabled stores. He noted that the company enjoyed a 20 percent “sales lift” because the company and its retail partners were able to use RFID tracking data to make sure the promotional displays were out on the retail floor on time.

U.S. Department of Defense undersecretary of supply chain integration Alan Estevez spoke about the benefits the Marines are getting from using RFID to track material in Iraq. He noted that RFID has helped the military branch cut the value of inventory in the supply chain from $127 million to $70 million. Average delivery times have dropped from 28 days to just 16.

Bill Hardgrave, director of the University of Arkansas's RFID Research Center said that his study showing EPC technology reduced out-of-stocks at Wal-Mart by 16 percent was conservative. On fast-moving goods, EPC helped reduced out of stocks by 32 percent.

A survey of registered attendees revealed that more companies are ready to invest in RFID technologies. Nearly three out of every four attendees from end user companies said they plan to purchase RFID hardware, software or services within the next 12 months. Nearly 30 percent said they plan to spend more than $1 million within the next 12 months on their RFID purchases. Of that, 9 percent plan to spend $10 million or more, which indicates some companies are ready to begin major rollouts.

Commenting on the conference, RFID Journal founder and editor Mark Roberti said: “RFID is moving well beyond a core group of early adopters. From my conversations with attendees and exhibitors, it’s clear to me that RFID leaders will continue to build on the work they’ve been doing for the past few years and find more places where they can deploy RFID profitably in their operations. Those just starting to learn about RFID have a faster road to adoption because the technology is better and the early adopters have shown them what the benefits are.”

Unisys was the event’s cornerstone sponsor as well as a conference track sponsor. IBM was signature sponsor. Alien, Intel and Microsoft were premium sponsors. Tyco/ADT was a track sponsor. Platinum sponsors included Acsis, Avery Dennison, AWID, CSC, Diagraph, Infosys, Intermec, Oracle, Power ID, Reva Systems, SAP, Sun Microsystems, Sybase, Symbol, ThingMagic, True Demand, and Wavetrend. Gold plus sponsors included Accu-Sort, BEA Systems, Blue Vector, EMS, Impinj, InSync, Kennedy Group, Markem, ODIN Technologies, Philips, Sure ID, Tagsys, T3Ci, UPM Raflatac, Verisign, Xterprise, and Zebra.

For information on business opportunities with RFID Journal or RFID Journal LIVE! 2007, please contact Kenny Nova, President, at knova @ rfidjournal.com.

About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide -- in print, online and at face-to-face events.

http://www.rfidjournal.com

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