Rochester, NY (PRWEB) May 13, 2006
Graphic designer Chris Hanna lost his mother to breast cancer in 1985. His father remarried, giving Chris a new stepmom. After years of feeling awkward sharing the memory of his mother on Mother’s Day with a stepmom, Chris sought to honor a stepparent with their own day.
According to the Stepfamily Association of America, one of three Americans is now a stepparent, a stepchild, a stepsibling, or some other member of a stepfamily and more than half of Americans today have been, are now or will eventually be in one or more step situations during their lives. That amounts to a staggering number of families that struggle to find a balance between honoring the original parent with the new stepparent. Not to mention what do you give as a gift?
Chris found inspiration in his work as a full-time creative director for an interactive marketing company in upstate, NY to solve the problem. While often working to design memorable marketing concepts for his client’s projects, Chris hit on the idea of creating a supplemental holiday the day after the traditional Mother’s Day celebration. Instead of taking a serious approach, he sought to add a lighthearted somewhat tongue-in-cheek note to the celebration, thus Wicked Step Mother’s Day was born.
With Mother’s Day right around the corner, Wicked Step Mother’s Day sought to answer the question, what gift do you give a stepmother for Mother’s Day? Using the popular do-it-yourself gift web site CaféPress, Chris called upon his creative inspiration to design a line of gifts exclusively for stepmothers at http://www.wickedstepmotherday.com. Early response has been encouraging as web searchers have stumbled upon the site in their search for gifts for their favorite stepmother.
For children who’ve lost a mother to death or separated by divorce, http://www.wickedstepmotherday.com helps to bridge the gap between honoring both mom and stepmom.
About Wicked Step Mother’s Day
Wicked Step Mother’s Day is an online marketplace that offers buyers unique and memorable gifts for children of stepfamilies. Available online at http://www.wickedstepmotherday.com.
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