New York City, NY (PRWEB) May 15, 2006
iPressroom Corporation, a company that provides online public relations and interactive marketing communications tools and services, and boutique PR firm Schwartzman & Associates, have released a new white paper titled New Media Marketing Communications, to provide executive level managers and corporate stakeholders with an overview of the rising influence of new media formats, the importance of integrating online marketing communications programs into standard PR campaigns, and the ways to leverage the web to reach marketing and PR goals.
“In the age of new media, corporate executives and PR practitioners need to capitalize on the availability of online marketing communications tools in order to be one step ahead, or at the very least, stay on par with their competitors,” says Eric Schwartzman, who serves as managing director of Schwartzman & Associates and founder and chairman of iPressroom Corporation.
The New Media Marketing Communications white paper, authored by Eric Schwartzman with Juliana Shallcross, begins with a discussion of the reasons behind the media landscape’s shift towards the internet and the impact of this shift on the way organizations, corporations, and PR practitioners get their messages across. The paper outlines and explains the following six strategies and tactics which may be used to engage online audiences:
- Web Presence and Strategy
- Online Media Centers
- Organic Search Engine Optimization/Microcontent
- Database Marketing
In order to make the white paper accessible to readers, the paper describes each strategy in length, citing research that supports how to best implement a tactical approach to achieve desired results. The paper also outlines best practices for integrating new media into the marketing and communications mix.
iPressroom Corporation has been providing marketing communications software and services to make it easier for corporations, pr agencies, and non-profit organizations to integrate online marketing communications into their programs since June, 2001.
To download the white paper, visit http://www.ipressroom.com/pr/corporate/info/white-papers.asp
iPressroom (http://www.ipressroom.com) provides comprehensive marketing communications software and services which make it easy for corporate, agency and non-profit marketers to move their traditional campaigns onto the Net. Designed by marketing and public relations pros with decades of experience delivering on the needs of journalists on deadline, iPressroom provides practical tools and expert guidance for managing measurable online marketing communications campaigns that drive revenue by converting interest into sales leads. iPressroom provides services to Fortune 500 companies such as CarMax, large entertainment pr agencies such as Interpublic-owned BNC (Bragman, Nyman and Cafarelli), as well as non-profit organizations, including the Northwest Area Foundation.
About Schwartzman & Associates
Schwartzman & Associates (http://www.schwartzmanpr.com) is a boutique agency that specializes in developing thoroughly researched, mediagenic initiatives that strategically reinforce existing corporate marketing plans. The agency works with corporate clients to build visibility and credibility through media relations, special events, industry events, reputation management and innovative online communications programs, including blogs, podcasts and RSS news feeds. By incorporating emerging technology such as online pressrooms and podcasts into a public relations campaign, Schwartzman & Associates stays ahead of the traditional publicity game while at the same time exposes clients to more targeted and meaningful audiences.
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