Intergenerational Travel Affects Ontario Canada's Ogopogo Resort

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Canada is proud to announce that demographics and today’s hectic family lifestyles have increased intergenerational family travel to Ontario resorts.

Intergenerational travel between grandparents and grandchildren has been around for some time. It became most popular approximately 20 years ago when Grandtravel, the U.S. tour operator, started catering exclusively to intergenerational tourists. Canada is proud to announce that demographics and today’s hectic family lifestyles have increased intergenerational family travel to Ontario resorts.

In 2004, a special article was written in Globe and Mail, Canada’s national newspaper. Kira Vermond reported on the increasing trend toward grandparents and grandchildren traveling together. This trend has also influenced how some of the larger resorts such as the Delta Chelsea in Toronto operate. In addition, the increase in business from intergenerational tourism is now being felt by some of the smaller properties. The article also mentioned a travel survey conducted in 2003 by Yesawich, Pepperdine, Brown and Russell (YPB&R) that reported 1/3 of grandparents had traveled with their grandchildren in the past 12 months, and that 21% of those that took part in intergenerational travel did not include the children’s parents. This shows that intergenerational relationships are developing and becoming increasingly important.

Bruce McClennan, owner of Ogopogo Resort (, a family and couples luxury cottage resort in the Ontario resort region of Haliburton Highlands, has noticed a significant increase in travel among grandparents and grandchildren over the past four years. As a result of the increase in travel among intergenerational families, Ogopogo Resort has expanded their service to meet the needs of both generations.

The expansion of service at Ogopogo Resort has begun by focusing its marketing attention on the grandparents that are beginning to enter the travel market. According to Statistics Canada, “Canada has one of the fastest aging populations in the developed world.” It is estimated that by 2015, seniors will make up a larger portion of the population than children under the age of 15. For this reason, Ogopogo Resort has stepped out to encourage intergenerational travel—creating a safe and exciting experience that will enhance intergenerational relationships.

“Grandparents have particular needs in looking for a cottage vacation,” says McClennan. Ogopogo is an Ontario vacation resort that focuses “First and foremost on safety. We do this by ensuring a safe beach for swimming. The same is true for the playground. Second, we focus on incorporating fun things to do throughout the resort. Our children’s program also gives the grandparents a break in the action for their own quiet time. In the afternoon, tubing and water-skiing is also available to create some great memories to take home. In addition, evenings around the campfire with marshmallows and camp songs are another great source of memories.”

What Ogopogo Resort offers today is vastly different than what was offered several years ago. According to Bruce McClennan, “When we started looking at this trend four years ago, we had one summer cottage in one week filled with grandparents and their grandchildren. This year, the number is four or five, or about 7% of our business. It is also interesting that some of this is coming from Europe.” This proves that Ogopogo has been able to adapt to the changing tourism trends—making it memorable Ontario Canada resort.

Because North American and European societal trends have been driven by the baby boom generation for over 50 years, Ontario Canada’s Ogopogo Resort will continue to meet the needs of the changing market. In addition to their own leisure travel, grandparents will continue to have a significant impact on the Ontario resort market as they take their grandkids away for an adventure.

To learn more about Ogopogo Resort and how they are catering to intergenerational tourists, please visit their web site at or call 1-866-405-8938.


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Bruce McClennan
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