The ICE (In Case of Emergency) concept taken one step further

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Police, Paramedics, Fire Fighters, Medical Personnel, and the public have quickly adopted the ICE YOUR PHONE campaign. Now imagine….. Your son or daughter out riding their bike alone when a car strikes them. They don’t have any identification and they don’t carry a cell phone.

Police, Paramedics, Fire Fighters, Medical Personnel, and the public have quickly adopted the ICE YOUR PHONE campaign.

Now imagine….. Your son or daughter out riding their bike alone when a car strikes them. They don’t have any identification and they don’t carry a cell phone.

More than 75% of people carry no details of whom they would like contacted in an emergency situation. It takes an average of 5 hours and 51 minutes for family members to be contacted in an emergency. That’s a long time to wait for news of a loved one who may be seriously injured or unable to communicate with emergency or medical personnel.

The ICE (In Case of Emergency) concept has now been taken one step further by a local entrepreneur with the creation of the ICE Tag™. Ottawa Paramedics say they like the ICE Tag™ for its simplicity. As ingenious as the cell phone idea is – cell phones are easily separated from their owners, damaged or have locked keypads. Ottawa Firefighters tell us they like the fact that the ICE Tag™ is so easy to recognize. Law Enforcement has expressed the need to have the ICE Tag™ included in their training programs.

“This program is a compliment to the Paramedic Association program, which only is geared to cell phones.” says Rocky Galletta, chair of the Regional Heartsaver Committee.

“I think that the concept has value and it is something that we would want our officers to be aware of. The need for emergency contact information is crucial to the Police Service on an almost daily basis”, says J Gardiner, A/Supt Ottawa Police.

The ICE Tag™ is a very lightweight, aluminum dog tag with a special weather and UV resistant coating. The ICE Tag ™ bares the first names and telephone numbers of two emergency contacts. It does not show any personal information about the carrier so parents of young children need not worry. A great deal of thought went into the design, you can attach it to your car/house keys, attach to a jacket or school bag, attach to a sneaker or helmet, and a wrist/ankle band will be available shortly. The ICE Tag™ is currently available through the website at the introductory price of $5.00 each.

For further details regarding the ICE Tag™, please contact

Gwen Staltari

ICE In Case of Emergency

1685 Lafrance Drive

Orleans, Ontario, K1E 3W4

Tel: 613-795-9138

Web: http://www.iceincaseofemergency.ca

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Gwen Staltari
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