Los Angeles, CA (PRWEB) May 15, 2006
Single-sponsor advertising has been around since the "Golden Age" of Radio and the early days of Television. While sponsorship advertising is much less common in Broadcast Media today, it provides a promising way for online start-ups to spread the word about their companies. That's why Dealhack decided to team up with 88SLIDE.
88SLIDE produces a daily one-minute video trivia challenge, where viewers are invited to submit their answer for a chance to win one of many prizes. 88SLIDE is a leading video podcast and micro-format available not only on their site at 88SLIDE.com, but through iTunes, YouTube, mobile phones, and other alternative distribution methods.
Dealhack, a deal-digger site that gives online shopping tips, saw 88SLIDE as a great way to reach a broader audience. The company is sponsoring a full week of programming on 88SLIDE, from May 15 to May 19.
"What makes this sponsorship deal unique is that it wouldn't have been available to us just a few years ago," said Dealhack CEO, Michael Bell. The deal leverages a whole host of technologies and online trends:
+ 88SLIDE's ability to produce high-quality video at a reasonable cost;
+ the availability of online distribution networks such as iTunes and YouTube;
+ the burgeoning audience for short-form video;
+ and the potential for viral distribution.
"We saw the benefits of teaming up with them right away," Bell said. "Their content is a natural fit on a number of levels. The audience demographic is very similar - early technology adopters - and we believe that many of the same people who enjoy trivia will be attracted to a site that profiles great Internet shopping deals.
"We considered a number of video podcasts and thought 88SLIDE would be a great fit for us. We really love how the sponsorship element is naturally embedded within their content."
This relationship has its origin in the golden era of game shows, a time when Geritol sponsored Twenty One, and Sylvania sponsored Beat the Clock. Bell noted, "This opportunity appealed to us for many of the same reasons it was a big success in the days of early broadcasting. When Lincoln-Mercury started sponsoring The Ed Sullivan Show in the late 1940s, it had a huge impact on sales. Ed Sullivan had a unique relationship with his audience and Lincoln-Mercury benefited from that.
"We have worked hard to craft an unparalleled editorial vision on Delhack and we don't want to rely solely on 'me-too' methods of driving traffic, such as AdWords," Bell said. "From the start, we have been more interested in building a relationship with an audience of regular readers than relying on ads to drive one-time users through the site.
"Also, not only do we get to introduce Dealhack to a new group of people, but we are going to promote the relationship and programming on our own site. It's a way to show our users that we are participating in the cutting-edge elements of the web."
88SLIDE Executive Producer Noah Bonnett noted, "The sponsorship with Dealhack makes good sense for our viewers, as this is an organic approach to sponsorship in this new medium. Instead of airing pre or post-roll ads, our audience will appreciate how Dealhack’s brand is seamlessly integrated into our daily challenge. Prize sponsorship is a natural fit for a micro-game show like 88SLIDE. This type of in-show sponsorship has its roots in the format’s origins in the 1950’s. This is a modern twist to incorporating a sponsor into our highly successful alternative media property."
Dealhack is a blog updated daily with shopping bargains including specials, coupons, rebates, and clearance items on a wide variety of tech and consumer products. Dealhack is owned by Shopping Syndicate LLC, a privately held California Limited Liability Company located in Los Angeles. Shopping Syndicate’s mission is to leverage Web 2.0 technologies to enable creative and entrepreneurial communities to have the most entertaining, useful, and productive shopping experience online.
Michael Bell, CEO
Shopping Syndicate LLC
press AT dealhack DOT com
88SLIDE is a daily one-minute trivia challenge format, distributed via the Internet at 88SLIDE.com, and through iTunes as a video podcast. Cell phone users can also download the 3GP formatted series at 88SLIDE.com. Visit us Monday through Friday to watch new videos and submit your answers; stop by Saturday to view outtakes and bloopers. Our mission is to entertain, interact, and enlighten, daily, in 60 seconds.
Noah Bonnett, Executive Producer
President, Rock Creek Park Productions
info AT 88slide DOT com