Seniors and Athletes Seek Natural Products to Stay in Top Shape - Herbs and Enzymes Offer New Solutions in Skin and Foot Care

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Skin care products have turned to shea butter, aloe vera and minerals, such as MSM, normally found in supplements, to appeal to seniors and fitness buffs. The foot care industry is not far behind. Rough, scaly heels are among the most common problems, especially for older individuals or those with very active lifestyles. Runners, walkers, tennis players and other athletes are particularly prone to developing yellow, discolored toenails and dry, cracked heels.

The grocery chain, Whole Foods, is booming thanks to the increase in the popularity of natural food products. Even Wal-Mart is shifting its produce mix to include organically grown items. Skin care products have turned to shea butter, aloe vera and minerals, such as MSM, normally found in supplements, to appeal to seniors and fitness buffs.

The foot care industry is not far behind. Rough, cracked heels are among the most common problems, especially for older individuals or those with very active lifestyles. Runners, walkers, tennis players and other athletes are particularly prone to developing minor foot problems and unsightly yellow, discolored toenails.

C. J. Buck, MIA of Xenna Corporation (http://www.xenna.com ), which distributes CalleX® Dry Heel Ointment says, "There's an increased tendency to develop unattractive dry, cracked soles and heels as we grow older, but some individuals may be predisposed to dry skin, making the problem worse. Athletes or those spending a lot of time on their feet, such as nurses and store clerks, often find dry feet particularly bothersome."

Unlike many similar products, CalleX Ointment is acid free, so it won't burn or sting when applied. Diabetic-friendly CalleX also includes natural peppermint oil for a refreshing scent.

While dry or rough feet an embarrassing problem for many, they can be a serious issue for some professional and amateur athletes, whose top performance depends on smooth feet and hands. "A number of professional football and basketball teams, including the Indianapolis Colts and the Orlando Magic use CalleX Ointment to keep their feet and hands in top condition," says Buck.

All Xenna products are unconditionally money-back guaranteed. To view before and after photos, click on http://www.xenna.com.

CalleX Dry Heel Ointment is also money-back guaranteed, and can be purchased in the FOOT CARE section at Walgreens, Rite-Aid, CVS, most Wal-Mart Supercenters, TARGET, Snyders, Longs, Duane Reade, Kerr Drug, Giant Eagle, HEB, BI-LO, Bruno's, many other grocery stores and most Medicine Shoppe pharmacies.

Xenna's other natural foot care product is NonyX Nail Gel for yellowing, discolored toenails and fingernails. NonyX Nail Gel is money-back guaranteed, and can be purchased in the FOOT CARE section of Walgreens, Rite Aid, CVS, Wal-Mart, Meijer, TARGET, Snyders, Longs, Duane Reade, ShopKo, Kerr Drug, Giant Eagle, HEB, Bruno's, Hannaford, many other grocery stores and most Medicine Shoppe pharmacies.

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails.

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C. J. Buck
Xenna Corporation
800-368-6003
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