PR News Releases Annual Industry Salary Report

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A report released today by PR News announces new findings about salary levels for public relations executives. Across-the-board salary percentage increases were up in 2005, but junior executive pay outpaced senior professional compensation by more than four percentage points.

A report released today by PR News announces new findings about salary levels for public relations executives. Across-the-board salary percentage increases were up in 2005, but junior executive pay outpaced senior professional compensation by more than four percentage points.

PR News and Spring Associates Inc. tracked advances in salaries and bonuses across the public relations field in the 2006 edition of “The Official PR Salary & Bonus Report.” The report, with data culled from Spring Associate’s database of 16,016 PR professionals in late 2005, shows increases on both a national level and in key metropolitan markets.

But the greatest salary percentage boosts from 2004 to 2005 came at the lower end of the industry’s totem pole. Within corporate communications, the highest salary percentage jump belonged to the junior member of the PR team, dubbed the “Communications Specialist” (who range in two-to-four years job experience). On a national level, the salary for a Communications Specialist rose 11.7 percent to an annual average of $71,000. In agencies, junior level salaries increased 11.8 percent to an annual average salary of $47,000.

“The upswing in PR salaries is in large part a reflection of PR’s worth in the marketplace,” says Diane Schwartz, vice president & group publisher of PR News. “Compared to other disciplines like marketing and advertising, PR still trails in many markets, but the Salary Report numbers are encouraging.”

The report discovered that on a national average, corporate public relations salaries increased 7.6 percent during 2005, while agency public relations salaries increased 8.9 percent. By comparison, in 2004, corporate public relations salaries increased 5.3 percent and agency public relations salaries increased 3.6 percent.

In most instances, corporate and agency salaries and bonuses in second-tier cities and suburban markets were shown to be increasing at a faster rate than those in top metropolitan markets. In the report, top metropolitan markets are defined as New York, Atlanta, Chicago and Los Angeles, while Boston, Dallas, San Francisco and Washington, DC are defined as second-tier metropolitan markets.

The Official PR Salary and Bonus Report is available at no charge to PR News subscribers. For more information about how to obtain a copy of the report or to subscribe to PR News call 888.707.5814 or go to

http: http://www.prnewsonline.com/resources/salary_report.html

About PR News

Published weekly, PR News is the knowledge resource for professional communicators building the bridge between public relations and the business bottom line. For more information about PR News and related books, webinars and awards programs, visit http://www.prnewsonline.com

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Diane Schwartz
PR News
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