Website Provides a Safe Passage Through World of Warcraft

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Market researcher creates web site to help World of Warcraft player's navigate their way around the numerous and useful third party tools available to enhance their WOW experience.

World of Warcraft is the MMORPG (massively multiplayer online role-playing game) that nearly everybody can enjoy, and is a shining example of the game developer’s art.

It’s safe to say the video game community is infatuated with World of Warcraft.

Says “World of Warcraft is the MMORPG (massively multiplayer online role-playing game) that nearly everybody can enjoy, and is a shining example of the game developer’s art.” And said: “No game has done more to make MMORPG a household word in North America than World of Warcraft.”

But there’s one thing World of Warcraft is not. It’s no Pac-Man. The game play is rich and complex with an unprecedented quest system and stunning design. There’s a whole language and culture involved in WOW, which might make the beginner a bit squeamish when he or she decides to take their first trip to the war-torn world of Azeroth.

With that in mind, avid World of Warcraft fan Mark MacKay created the website, an oasis for players that’s complete with all the required WOW information and analysis.

“The idea of helping players with a game where you can leave the real world and go on fantastic quests is very exciting to me,” said MacKay, also the creator of “I never imagined this game would be such a global sensation. I can’t even imagine how the makers are feeling.”

The makers, Blizzard Entertainment, are still marveling at WOW success. The online role-playing game hit the 6 million customer mark in March, less than two years since being released in November of 2004. When Blizzard officials address World of Warcraft audiences at gaming conventions like E3, they’re treated like deities instead of just another speaker.

“It is extremely rewarding to see so many players enjoying World of Warcraft,” Mike Morhaime, president and cofounder of Blizzard Entertainment, said in a statement after WOW racked up 1 million European customers in January. “The players have supported our belief in … the MMORPG market, and we thank them for helping us make World of Warcraft one of the most popular games in the world.”

That world Morhaime talks of is well-defined at The site’s home page opens up with a user-friendly listing of the most up-to-date gold prices available. is constantly monitoring the best prices from the most reliable vendors in the business like Gamer King, MOGS and IGE. Gold is the lifeblood in World of Warcraft. Survival depends on the precious metal, and provides a direct link to reputable currency providers.’s home page breaks down the facts with WOW information and articles on gold purchasing. The home page also includes links to cheats, movies, power leveling providers and, most importantly for the beginner, the WOW Explained link. This page breaks down the character names, the playable races and gives an easy-to-understand tutorial that outlines all the game’s basics.

You can read more about the latest developments and other issues related to World of Warcraft at Mark's web site WOW Gold


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Mark Mackay
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