Chicago, IL (PRWEB) May 17, 2006
LuxuryReach Inc the leader for interactive services in the Luxury/Financial products and services market, claims that international online media development is lagging in U.S. based advertisers and agencies.
The LuxuryReach Advertising group provides media planning, buying and consulting services to the Luxury community. It is the belief of the group that the greatest area of potential for interactive media lies in the international market, with an emphasis on India and China’s massive population and explosive growth of luxury consumers.
The problem is, marketers have only noticed this effect without taking appropriate action.
Based on the group’s research the biggest reason is because U.S. based interactive media has grown to the point that it is already confusing in the U.S alone, not many agencies truly have the time to do anymore research without greatly increasing their staff.
The incredibly large number of consumers coupled with explosive growth in buying potential, should really be a wake-up call to advertisers everywhere, but little development is occurring.
Zachary Weiner, President of LuxuryReach Inc states “ Online and interactive media has become segmented and fractionalized to the point that there are literally hundreds of thousands of (great) websites of which to advertise with, added with new media the interactive advertising game has become an absolute jungle to navigate through. That’s not accounting for globalization and international media, which have the greatest potential for development. The newest buzzword in the media planning community seems to be China yet, not many groups are really addressing this target as they should be.”
In addition to the research conducted, The LuxuryReach Advertising group is staging an intense initiative of researching and partnering with the absolute top tier of interactive media available in these markets. It is the belief of the company that development over the next ten years will continue to thrive in exponential ways.