Last Minute Travel Provider 11thHour.com Announces Mascot Redesign

11thHour.com announces the redesign of its official mascot 11th Hour Louie.

ATLANTA, GA (PRWEB) May 17, 2006 -- 11thHour.com, a leading provider of last minute cruise and vacation travel announces the redesign of its official mascot 11th Hour Louie. Introduced to the site through a nationwide sweepstakes in September 2004, Louie quickly became the recognized spokesman for the brand by providing helpful travel tips and important messaging on vacation package details via its weekly top 11 Cruise deals, Louie’s 11th Hour Ticker and Travel Scout newsletters.

Effective immediately, 11th Hour Louie will undergo a “facelift” to match the new 11thHour.com logo and brand colors. According to Susan H. Mesa, Senior Vice President of Marketing, 11th Hour Louie’s “facelift” procedure will fit nicely into 11thHour.com’s new marketing and branding initiatives. Throughout the month of May, site visitors can monitor Louie’s post-surgery recovery. On June 2nd 2006, a new and improved 11th Hour Louie will be unveiled on the homepage of 11thHour.com as well in its signature newsletters.

About 11th Hour.com
11thHour.com is the ultimate Web site for last minute travelers looking for a great cruise or vacation deal. In addition to bargains for the impulsive traveler, 11thHour also offers the ability to reserve months in advance through a revolving inventory of over 4 million vacation and cruise offers.

USA Today has called 11thHour.com “one of the top five Internet sites for the spontaneous traveler” and Budget Travel magazine named it one of the best “money-saving web sites for travel.” In addition, 11thHour has also been featured as one of the top sites for last minute travel in Smart Money Magazine, the Washington Post, the Wall Street Journal and on Good Morning America.

Contact:   
Susan H. Mesa
Senior Vice President of Marketing
404-256-6666

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