Enters the World of Hip Hop Bling

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The growth of Hip Hop has created a strong market for bling fashion sparking interest by online company Zenga Inc.

Zenga Inc. announced today it has launched a new site,, catering to the Hip Hop bling fashion jewelry market. The recognition of the rise of Hip Hop culture as a mainstay in our society, combined with their experience in online jewelry sales has prompted Zenga Inc. to make a move towards establishing a stronger presence in the Hip Hop fashion jewelry market.

Hip Hop cultural expression comes in many forms including clothing and jewelry. The billion dollar Hip Hop music industry is the driving force behind the increased popularity of Hip Hop fashion. In videos and interviews, rap artists wear the latest in Hip Hop fashion jewelry. Iced out pendants, necklaces and bracelets are some of the more popular items worn by Hip Hop icons. The internet has also contributed to the growth of Hip Hop as a phenomenon, by connecting people and businesses orientated around the Hip Hop culture. webmaster Ken L. said recently, “The internet is a natural meeting place for Hip Hop fans and as a company it’s exciting to be a part of that.”

Zenga Inc. initially launched a few years ago, offering silver jewelry to men and women. They soon after added Hip Hop jewelry to their product line and quickly discovered a great demand. As a result of this interest, was launched.

Online retail sales have grown steadily as consumers become more comfortable with buying online. Young people, who have grown up with the internet, tend to be more willing to go online to fulfill their buying needs. They also tend to be influenced by Hip Hop music, one of the stronger sectors of the music industry.

Zenga Inc. is the parent company of and retailing sterling silver, gold and cubic zirconia jewelry, located in Southern California. Contact: Derek Belay, Office:626-571-5874.


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Derek Belay
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