Aptos, CA (PRWEB) May 18, 2006
RealMarCom (http://www.realmarcom.com) released today its latest issue of "Mortgage Origination Marketing", including the following feature articles: Understanding the Cycle of Communication for More Effective Mortgage Marketing; Tips for More Effective Communication for Mortgage Marketing Professionals; Is Your Mortgage Marketing Strategic of Tactical?; Mortgage Originators Can Swell Pipelines 400% with Advanced Mortgage Call Capture Technology Available Through RealMarCom.
Following are key excerpts of the current issue of this free online magazine for mortgage marketing professionals.
Tutorial: Understanding the Cycle of Communication for Greater Success as a Mortgage Marketing Professional
Communication is vital to the survival and success of mortgage marketing professionals. In spite of this, few understand what communication is and how it works – opening a competitive opportunity for the mortgage origination marketers who master this most central process of building profitable customer relationships. GO>
Tips: Tips for More Effective Communication in Mortgage Marketing
With an understanding of how the Communication Cycle works, here are some tips on controlling the communication cycle for more effective personal and professional relationships. GO>
Strategies: Is Your Mortgage Marketing Strategic or Tactical?
The most important principle of marketing is to approach everything you do within the context of strategy. Most businesses make the critical mistake of only using tactical methods to craft their marketing. The question that must be addressed is: are you strategic or tactical GO>
News: Mortgage Originators Can Swell Pipelines 400% with Advanced Mortgage Call Capture Technology Available through RealMarCom.com
RealMarCom and 24/7 Call Capture Inc. announced an agreement under which RealMarCom will sell 24/7 Call Capture mortgage lead generation technology to mortgage origination professionals. "With the crash of the refinance market, mortgage origination professionals are desperate to find effective tools for increasing their competitive viability. 24/7 Call Capture provides mortgage originators with a powerful tool for gaining control of purchase, builder, and FSBO markets," said RealMarCom President Brent Duncan. "Through our agreement with 24/7 Call Capture, Inc., RealMarCom.com subscribers can be among the first to cash in on this powerful mortgage lead generation system." GO>
These popular stories are also still available to mortgage marketing professionals at RealMarCom.com:
Strategies: Evolving into a Mortgage Marketing Professional
The mortgage originators who survive the refinance bust will be those who successfully adjust their vision from production and sales perspectives to a strategic marketing focus. In this article, a strategic marketing consultant shows how mortgage origination organizations can strengthen their competitive viability in volatile markets by aligning strategies and activities with market needs. GO>
Tutorials: Marketing Fundamentals for Mortgage Origination Marketers
These excerpts from the RealMarCom.com seminar "Marketing Fundamentals for Mortgage Marketing Professionals" will help you to stop pushing product against a tide of increasingly fierce competitors, and start establishing long-term relationships by satisfying Customer needs at a profit. GO>
Tools: Get An Enthusiastic 'YES' From Realtors, Every Time You Ask For Business
The Marketing To Realtors Toolkit has everything mortgage originators need to attract, convert, and get business from Realtors. The whole idea that makes the Toolkit so successful is simple. By giving Realtors what they want, they give you what you want. GO>
RealMarCom is a marketing resource center that provides mortgage marketing professionals with the tools they need to build profitable relationships with homeowners, homebuyers, and real estate professionals. RealMarCom produces the Mortgage Note$™ Newsletter for Mortgage Origination Marketing, and Mortgage Origination Marketing Online, a mortgage marketing resources publication with 24,000 subscribers. Contact RealMarCom through http://www.realmarcom.com or by calling 831 688-9520.