AeA and Crawford International Team to Offer Change Leadership Workshops for California Companies

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First workshop aimed at executives and entrepreneurs will take place June 6 in Santa Clara. Company leaders can learn best practices for applying change leadership to improve corporate adaptability and long-term performance at Think Like a Change Leader, a new workshop announced today by the Bay Area Council of AeA, the nation’s largest trade association representing all segments of the high-tech industry, and Crawford International.

Company leaders can learn best practices for applying change leadership to improve corporate adaptability and long-term performance at Think Like a Change Leader, a new workshop announced today by the Bay Area Council of AeA, the nation’s largest trade association representing all segments of the high-tech industry, and Crawford International. The workshop is aimed at executives, directors and entrepreneurs desiring to enhance their leadership team’s ability to get buy-in, create broad alignment and execute business change effectively.

This three-hour workshop is available to AeA members and non-members. It draws on Crawford’s 24 years of successful consulting partnerships with some of America’s best companies including HP, Genentech, Cisco, AMD, GAP, IBM, Google and many others. The first workshop will be held June 6 in Santa Clara, California.

Workshop topics include the hidden ROI of business change and a four-step model for increasing a company’s ability to implement business change. Participants receive practical checklists, copies of benchmark research and tools for improving their firm’s capacity to navigate the constant change of today’s business environment. Executives that report strong and consistent application of change leadership practices in their companies experience 10-year net income growth of 900-to-1 compared to companies with weak change leadership practices (http://www.crawfordinternational.com/research).

Workshop leader, Richard Roi, Vice President of Change Solutions with Crawford International, brings over 16 years of international consulting experience with Fortune 500 company leaders. His specialties are strategic business change, leadership development and building organizational capabilities. He has provided change leadership consulting services to a diverse group of companies including HP, Cisco, Well Fargo, Biogen, McKesson, Boeing, Intel, Sharp and AT&T. In 2005 he completed a breakthrough national study of Fortune 400 companies linking leadership and adaptive corporate culture to long-term company ROI (http://www.crawfordinternational.com/research).

The first workshop will be held from 8:30 a.m.-11:30 a.m. on Tuesday, June 6, at 5201 Great America Parkway #520 in Santa Clara, Calif. Registration is $149 for AeA members and $175 for non-members. Seats are limited. To register, please visit http://www.aeanet.org/changemanagement6.6.06.

About AeA

AeA (formerly the American Electronics Association), founded in 1943, is a nationwide non-profit trade association that represents all segments of the technology industry and is dedicated solely to helping our members’ top line and bottom line. We do this in partnership with our small, medium and large member companies by lobbying governments at the state, federal and international levels; providing access to capital and business opportunities; and offering select business services and networking programs.

About Crawford International

For more than two decades, Crawford International (http://www.crawfordinternational.com) has partnered with Fortune 500 companies to drive sustainable business results from strategic initiatives involving new systems, business processes and organizational design. Marque clients such as HP, Cisco, Network Appliance, Genentech, and many others rely on Crawford for their ability to accelerate business change implementation.

For more information, please contact:

Anne Caliguiri

AeA

202-682-4443

Meg Bertapelle

Crawford International

650-838-7320

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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