TechniCon Releases CustomCommerce Version 5.0

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New Version Adds CAD, Visualization and Localization Enhancements to TechniCon's Online Product Configurator and Catalog Product

TechniCon, a leading provider of online catalog and configuration solutions for complex products, has released version 5.0 of CustomCommerce, its award-winning platform for delivering product data on the Web.

TechniCon focuses on providing compelling e-commerce systems that engage end-customers. Version 5 adds new ways for customers to visualize highly-configurable products and makes it easier for manufacturers to provide localized systems for their international customers.

Using a new proprietary automation module, the CustomCommerce product configurator can parametrically drive Autodesk Inventor® to dynamically build accurate 3D models of configured products.

Users can view and share 3D images of the products using DWF™ files generated from the Inventor models. Integrated into the configurator, the Autodesk DWF Viewer allows customers to zoom-in and examine products from any angle

Realistic renderings produced by Inventor allow customers to see exactly the product they’ve specified. When customers know they're getting the right product, they can order products with confidence.

The CustomCommerce product configurator also now integrates with CADENAS, the world’s leading provider of 3D CAD model data, to generate CAD models and drawings in a wide variety of file formats based on configurator selections.

In another example of integrating best-of-breed applications, version 5 supports Lattice3D's XVL® technology to quickly generate exploded and animated 3D part views of complex assemblies. These views not only illustrate how components fit together, but help demonstrate the features and benefits of a product.

Other new features include:

  •     A new localization scheme simplifies the process for deploying international catalog and configuration sites. Users can enter translations for items such as product names and descriptions into spreadsheets that can be imported directly into CustomCommerce.
  •     A new multi-catalog structure makes it easier to publish localized versions of catalog and configuration sites from a common product catalog. Modifications made to products in the common catalog are automatically reflected in localized catalog sites.
  •     A new module facilitates the creation of offline, DVD and CD-based versions of CustomCommerce Web sites. Localized versions of a site can be published to DVD or CD from a single master catalog.

"Version 5 adds unique and innovative tools to what was already the strongest feature set in the industry," said Anthony Mirante, President of TechniCon. "Our customers are already benefiting from new sites that push the envelope in terms of product configuration and 3D visualization."

About TechniCon

Founded in 1987, TechniCon Corporation is a leading provider of e-commerce solutions for complex products. Combining over a decade of experience developing product specification and sales automation software with leading-edge e-commerce and visualization technology, TechniCon has developed interactive sales systems for a wide range of manufacturers, including Daimler-Chrysler, Motorola, and Steelcase. TechniCon ( is headquartered in Emeryville, CA.

TechniCon is a service mark of TechniCon Corporation.

Autodesk, Autodesk DWF Viewer and Autodesk Inventor are either registered trademarks or trademarks of Autodesk, Inc.

Lattice3D and XVL are registered trademarks of Lattice3D.


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Mark Keenan
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